Senior Manager, Lifecycle & Growth Marketing at STUDS

New York, New York, United States

Apply Now

$125,000 – $155,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

RetailIndustries

Requirements

5–7+ years in CRM, lifecycle, or performance marketing roles with clear channel ownership
Hands-on experience with Klaviyo (or similar ESP), Meta Ads Manager, Google Ads, and analytics tools
Demonstrated ability to manage marketing calendars, agency partners, and testing plans
Strong analytical skills and ability to translate data into channel insights
Excellent cross-functional communicator, able to collaborate with Brand, Merch, Finance, and Creative partners
Startup or fast-paced consumer brand experience strongly preferred
Industry experience in jewelry, retail, or service-based brands is a plus but not required

Responsibilities

Lead end-to-end strategy and execution across lifecycle programs, including campaigns, flows, and automations (Lifecycle Marketing)
Manage CRM agency to ensure on-time execution and continuous optimization of email/SMS content and segmentation (Lifecycle Marketing)
Partner with Brand and Creative to brief and review lifecycle assets (e.g. email modules, GIFs, copy blocks) (Lifecycle Marketing)
Own A/B testing roadmap for lifecycle (e.g. subject lines, send time, offer structure, content variations) (Lifecycle Marketing)
Oversee execution and performance of paid media across Meta, Google, and emerging channels (Growth & Paid Media)
Align paid campaigns to new product launches, seasonal promos, and retail-driving moments (Growth & Paid Media)
Analyze CAC, ROAS, and other paid KPIs; surface recommendations and optimization ideas (Growth & Paid Media)
Maintain reporting tools and dashboards to track performance across lifecycle and paid channels (Performance Reporting & Testing)
Deliver weekly and monthly recaps with clear insights and recommendations (Performance Reporting & Testing)
Partner with Finance to forecast and reconcile budget allocations across CRM and paid media (Performance Reporting & Testing)
Drive continuous improvement through structured testing across copy, creative, targeting, and timing (Performance Reporting & Testing)
Partner closely with Brand, Merchandising, and Creative to align campaign timing, messaging, and goals (Cross-Functional Collaboration & Vendor Oversight)
Coordinate asset needs and campaign readiness across multiple stakeholders (Cross-Functional Collaboration & Vendor Oversight)
Oversee external vendors and agencies; set expectations, review performance, and ensure deliverables are met (Cross-Functional Collaboration & Vendor Oversight)
Lead internal campaign planning meetings and represent performance marketing needs across the org (Cross-Functional Collaboration & Vendor Oversight)

Skills

CRM

Email Marketing

SMS Marketing

Paid Media

Meta Ads

Google Ads

A/B Testing

Segmentation

Analytics

ROAS

CAC

Dashboards

STUDS

Specializes in ear piercing and earrings

About STUDS

Studs.com focuses on ear piercing and earring stacking, allowing customers to express their personal style. The company offers a variety of earring designs, including Captive Bead Rings and Fixed Bead Rings, which promote faster healing for new piercings. Unlike competitors, Studs.com operates a direct-to-consumer model, providing personalized aftercare advice and educational content to enhance the customer experience. Their goal is to combine fashion with personalized care, catering to a diverse clientele in the ear-piercing market.

New York City, New YorkHeadquarters

2019Year Founded

$22.4MTotal Funding

SERIES_BCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Health Savings Account/Flexible Spending Account

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Sabbatical Leave

Professional Development Budget

Employee Discounts

Pet Insurance

Risks

Increased competition from established jewelry brands could dilute Studs' market share.

The rise of at-home piercing kits threatens Studs' in-store services.

Negative reviews of Mystery Packs could harm Studs' reputation.

Differentiation

Studs offers a unique ear-piercing experience combining art and science.

The company provides educational content for optimal piercing aftercare and longevity.

Studs' earring designs, like Captive Bead Rings, aid in faster healing.

Upsides

Studs is expanding with 10 new store openings planned this year.

Collaborations with brands like Shake Shack enhance visibility and attract new customers.

'Studs on Wheels' reaches new markets, including college campuses and events.

Land your dream remote job 3x faster with AI

Try Jobo Free