STUDS

Specializes in ear piercing and earrings

New York City, New York, United States

About STUDS

Studs.com focuses on ear piercing and earring stacking, allowing customers to express their personal style. The company offers a variety of earring designs, including Captive Bead Rings and Fixed Bead Rings, which promote faster healing for new piercings. Unlike competitors, Studs.com operates a direct-to-consumer model, providing personalized aftercare advice and educational content to enhance the customer experience. Their goal is to combine fashion with personalized care, catering to a diverse clientele in the ear-piercing market.

New York City, New YorkHeadquarters
2019Year Founded
$22.4MTotal Funding
SERIES_BCompany Stage
Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Health Savings Account/Flexible Spending Account
Flexible Work Hours
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Sabbatical Leave
Professional Development Budget
Employee Discounts
Pet Insurance

Risks

Increased competition from established jewelry brands could dilute Studs' market share.
The rise of at-home piercing kits threatens Studs' in-store services.
Negative reviews of Mystery Packs could harm Studs' reputation.

Differentiation

Studs offers a unique ear-piercing experience combining art and science.
The company provides educational content for optimal piercing aftercare and longevity.
Studs' earring designs, like Captive Bead Rings, aid in faster healing.

Upsides

Studs is expanding with 10 new store openings planned this year.
Collaborations with brands like Shake Shack enhance visibility and attract new customers.
'Studs on Wheels' reaches new markets, including college campuses and events.

Funding

Total raised$22.37 M
Latest valuation$100.00 M
StageSERIES_B
SEED
10/31/2019
$3
$15.00 M