Senior Manager, Growth Marketing at Starburst

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Data Analytics, Artificial IntelligenceIndustries

Requirements

7+ years experience in Growth marketing, Performance and Digital marketing in B2B SaaS software
Proven success in driving rapid and continual growth over a multi-year period
Strong experience in SEO and Paid Digital execution
Clear understanding of audience, segmentation, interest targeting and programmatic
Command of digital marketing metrics from CPC, CPL, ROAS
Preferred: knowledge of data and analytics platforms and space
Plus: Starburst product offerings and capabilities or associated technical ecosystem
Self starters who take accountability and ownership of their work
Continual learners who are accelerating their work and their work product with AI
Creative and critical thinkers, obsessed with driving into the details, unafraid to interrogate the data and drive decision and change based on insight
Strong collaborators who thrive in working cross functionally to find solutions
Ability to travel occasionally for onboarding, offsites, customer engagements, and company events
Hybrid work model based in Boston office, onsite 2-3 days per week

Responsibilities

Develop, plan and implement Starburst’s digital growth strategy to drive inbound, digital led growth for the company, zeroing in on Mid Market and specifically our Galaxy product and trial experience
Responsible for continually optimizing performance to scale volume of pipe while maintaining quality
Partner internally with product and sales to demonstrate strong knowledge of data/AI space
Work with Product to determine best programs and campaigns to run and align with the MM Sales leadership team to optimize message/content
Partner with Creative teams to develop campaign assets for each of the performance channels, and execute A/B Testing
Work with Revenue Operations to drive and measure outcomes of these programs and route leads to SDR Team/MM Teams
Work with the Mid Market Lead to manage paid investments in media and optimizing spend across existing tools in martech stack, and investigating new AI opportunities and investments
Oversee digital lead generation to scale pipeline and drive net new logo acquisition
Work with an agency to oversee paid media planning, bidding, placement and execution across typical channels (Google, LinkedIn) and experimenting with new channels
Drive campaign ideation and partner with creative and web teams to continually test and optimize to drive efficiency
Responsible for programmatic and retargeting ensuring meeting audience with the right content at the right time, looking at conversion rates to move prospects through the funnel to sales accepted opportunities

Skills

Key technologies and capabilities for this role

Growth MarketingPaid MediaGoogle AdsLinkedIn AdsProgrammatic AdvertisingRetargetingCampaign IdeationDigital StrategyLead GenerationConversion Rate OptimizationA/B Testing

Questions & Answers

Common questions about this position

What experience is required for the Senior Manager, Growth Marketing role?

Candidates need 7+ years of experience in Growth marketing, Performance and Digital marketing in B2B SaaS software, with proven success in driving rapid and continual growth over a multi-year period.

What key skills are essential for this position?

Strong experience in SEO and Paid Digital execution is required, along with a clear understanding of audience segmentation, interest targeting, programmatic advertising, and command of digital marketing metrics like CPC, CPL, and ROAS.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate stand out for this role?

A strong candidate will have knowledge of data and analytics platforms, and familiarity with Starburst product offerings and capabilities as preferred qualifications, along with proven B2B SaaS growth marketing success.

Starburst

Data analytics and SQL engine distribution

About Starburst

Starburst specializes in data analytics by providing a distribution and support for the Trino SQL engine, which is designed for efficient and scalable analytics on data lakes and various data sources. Their products, Starburst Galaxy and Starburst Enterprise, allow clients to access and analyze data quickly, whether in the cloud or on-premises. Starburst connects seamlessly with popular data visualization tools like Tableau, Power BI, and Looker, making it easier for users to integrate and access their data. What sets Starburst apart from competitors is its enhancement of the open-source Trino engine with additional connectors, security features, and dedicated enterprise support. The company's goal is to help organizations achieve faster data insights and better decision-making through improved analytics capabilities.

Boston, MassachusettsHeadquarters

2017Year Founded

$402.7MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Competitive salary & attractive stock grants

Remote-friendly work options

Quality & affordable insurance

Flexible & generous paid time off

Environment of transparency, honesty & respect

Risks

Increased competition from companies like Dell could impact Starburst's market share.

The rapid growth of unique data vendors may lead to increased market complexity.

Enterprises moving towards single-cloud strategies could challenge Starburst's multi-cloud offerings.

Differentiation

Starburst offers both cloud-based and on-premises solutions, catering to diverse client needs.

The company enhances the open-source Trino engine with additional connectors and security features.

Starburst's platform integrates with popular data tools like Tableau, Power BI, and Looker.

Upsides

Starburst Galaxy achieved 3x year-over-year growth in active customers and usage volume.

The platform enables 10X faster data processing and 66% cost reduction for clients like Arity.

Starburst's Icehouse platform leverages open-source Trino and Apache Iceberg for scalability.

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