Senior Manager, Growth Marketing at Thesis

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health, WellnessIndustries

Requirements

Bachelor’s degree in marketing, business, or a related field; MBA or relevant certifications (e.g., Google Analytics, HubSpot) are a plus
5+ years of experience in growth marketing, performance marketing, or a similar role, preferably in a DTC or health and wellness business
Proven track record of driving measurable growth through multi-channel marketing strategies
Strong analytical mindset with experience using attribution tools like Northbeam, Triple Whale, Google Analytics, or similar platforms
Exceptional project management skills with the ability to handle multiple priorities in a deadline-driven environment
Creative thinker who thrives on testing, iterating, and refining strategies
Results-oriented and data-driven with a passion for experimentation
Collaborative and adaptable, with excellent communication skills
Self-starter who takes initiative and thrives in a growth-focused environment

Responsibilities

Develop and execute comprehensive growth strategies to acquire and retain customers across multiple channels (e.g., paid media, youtube, and search channels)
Identify opportunities for scaling customer engagement, optimizing campaigns, and enhancing user experiences
Design, test, and scale innovative marketing initiatives to accelerate revenue growth
Manage and optimize paid advertising campaigns (e.g., paid social, youtube, and search channels) to maximize ROI
Implement A/B testing and performance tracking to refine messaging, targeting, and creative assets
Collaborate with data teams to analyze metrics and adjust strategies in real time
Work with the brand and creative teams to craft compelling, on-brand content that drives traffic and engagement
Leverage storytelling, thought leadership, and educational content to establish Thesis and Stasis as an industry leader
Oversee SEO and SEM efforts to improve organic search visibility and traffic
Define and track KPIs, providing insights and recommendations for continuous improvement
Build detailed reports to communicate campaign performance, customer acquisition costs, and conversion rates to leadership
Stay informed of market trends, competitor activities, and new marketing tools and strategies

Skills

Growth Marketing

Paid Media

YouTube Marketing

Search Marketing

Customer Acquisition

Customer Engagement

Customer Retention

Data-Driven Insights

Marketing Strategy

Thesis

Personalized nootropic supplements for cognitive enhancement

About Thesis

Thesis specializes in creating personalized nootropic supplements aimed at enhancing cognitive functions like memory, creativity, and motivation. Their products work by offering custom blends tailored to individual goals and lifestyles, which users can discover through an online quiz. After taking the quiz, customers receive a starter kit with four different nootropic blends to sample over a month, allowing them to find the blend that best suits their needs. Additionally, users have the option to consult with wellness coaches and nootropic experts to further refine their choices. Thesis stands out from competitors by focusing on high-quality, rigorously tested ingredients sourced from the USA, including functional mushrooms and choline sources. The company's goal is to help health-conscious individuals, such as students, professionals, and athletes, optimize their brain performance through effective and safe cognitive enhancement.

New York City, New YorkHeadquarters

2017Year Founded

$13.3MTotal Funding

SERIES_ACompany Stage

Healthcare, Consumer GoodsIndustries

51-200Employees