[Remote] Digital Account Director - CPG & Retail at Wpromote

United States

Wpromote Logo
$102,000 – $135,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
CPG, RetailIndustries

Requirements

  • Deep understanding of digital marketing, cross-channel media, and analytics
  • Strategic vision, business acumen, and hands-on leadership
  • Ability to craft integrated strategies connecting marketing performance to bottom-line results
  • Preference for candidates residing in Eastern and Central time zones
  • Not eligible for immigration sponsorship

Responsibilities

  • Lead client partnerships as the primary relationship owner and strategic advisor, ensuring alignment between client objectives and agency strategy
  • Drive client and agency growth by proactively identifying opportunities to expand engagements and introduce new solutions
  • Develop a deep understanding of each client’s business model, industry landscape, and competitive position to guide marketing strategy and innovation
  • Partner with internal channel experts to craft integrated, multi-channel marketing plans that drive measurable business outcomes across paid media, SEO, email, social, and emerging platforms
  • Translate performance data and insights into clear, actionable recommendations that influence client decision-making
  • Guide teams to execute innovative, results-driven campaigns that elevate client success and fuel agency growth

Skills

Key technologies and capabilities for this role

Digital MarketingCross-Channel MediaAnalyticsFull-Funnel MarketingStrategic PlanningAccount ManagementPerformance MarketingCPG MarketingRetail Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Digital Account Director role?

The anticipated annual salary ranges from $102,000 to $135,000, based on factors like skill set, experience, education, and location.

Is this position remote, and are there any location preferences?

This is a remote-first position that may be performed remotely from most U.S. states, with preference for candidates in the Eastern and Central time zones. Office hubs are available in Los Angeles, Chicago, and New York for collaboration.

What skills are required for the Digital Account Director position?

The role requires deep understanding of digital marketing, cross-channel media, analytics, strategic vision, business acumen, and hands-on leadership.

What is the company culture like at Wpromote?

Wpromote has a remote-first culture prioritizing work-life balance, inclusivity, and great people, recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek’s Fastest Growing Digital Agency.

What benefits are offered for this role?

Benefits include unlimited PTO, extended holiday break, flexible schedules, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

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