Senior Manager, Digital Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Scout Motors is a company focused on revitalizing a historic American vehicle brand through electric vehicle innovation. We are building a legacy of exploration, caretaking, and hard work, with a focus on respect for the environment, the past, the future, and our communities. We empower our teams to innovate and drive change.

What You’ll Do

• CRM Strategy Development: Designing and implementing customer relationship strategies to ensure a successful launch of Scout vehicles and achievement of ongoing sales, retention goals, and customer satisfaction goals.
• Managing CRM Software: Overseeing the implementation and ongoing use of CRM platform to track customer interactions and manage leads. Ensure the CRM platform is effective within and enterprise and local workshop needs. Work Closely with IT to customize and automate CRM system tools and campaigns.
• Developing and executing website marketing strategies: This includes SEO, SEM, content marketing to drive website traffic and increase online sales.
• Managing website content: Ensuring the website is up-to-date, engaging, and aligned with the Scout’s brand and strategy.
• Customer Data Analysis: Analyzing customer data, purchasing behavior, and engagement metrics to develop targeted and personalized strategies that drive sales, customer retention and satisfaction.
• Marketing Automation: Implementing automated multi-channel campaigns utilizing AI to deliver personalized and impactful content. Track performance and make data-driven adjustments.
• Cross-Functional Collaboration: Working closely with Brand, Marketing, Sales, Communications and Customer Experience teams to ensure a brand aligned approach to customer relationship and digital marketing and various customer touchpoints.
• Support Management: Working with agents (details missing).

Requirements

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Responsibilities

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Application Instructions

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Company Information

Scout Motors is focused on revitalizing a historic American vehicle brand through electric vehicle innovation.

• Values: Respect for the environment, the past, the future, and our communities.
• Mission: To empower talented, inclusive, and entrepreneurial teams to innovate.