Scout Motors

Senior Manager, Digital Marketing

Myrtle Point, Oregon, United States

Scout Motors Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Electric Vehicles, Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business Administration, or a related field, along with a minimum of 8 years of experience in digital marketing, with at least 5 years in a management role. Demonstrated leadership skills and a deep understanding of CRM systems and marketing automation tools are essential. Strong analytical skills and experience with customer data analysis are also required.

Responsibilities

As a Senior Manager, Digital Marketing, you will be responsible for designing and implementing customer relationship strategies to ensure a successful launch and ongoing sales goals, overseeing the CRM platform and its customization, developing and executing website marketing strategies, managing website content, analyzing customer data to drive targeted strategies, implementing marketing automation campaigns, and collaborating cross-functionally with various teams to ensure a brand-aligned approach to customer relationship and digital marketing.

Skills

CRM Strategy
CRM Software Management
SEO
SEM
Content Marketing
Website Content Management
Data Analysis
Customer Data
Marketing Automation
AI
Cross-Functional Collaboration

Scout Motors

Develops all-electric trucks and SUVs

About Scout Motors

Scout Motors Inc. excels in the automotive industry by focusing on the development of all-electric trucks and rugged SUVs, emphasizing sustainable transportation solutions. This forward-thinking approach reflects the company's commitment to environmental responsibility and positions them at the forefront of emerging automotive technologies. Working at Scout Motors offers the opportunity to be part of a team that values innovation and is dedicated to shaping the future of the automotive sector.

Key Metrics

Detroit, MI, USAHeadquarters
2022Year Founded
VENTURE_UNKNOWNCompany Stage
Automotive & TransportationIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Parental Leave
Paid Holidays
Hybrid Work Options

Risks

Legal challenges from California dealers may delay market entry.
Focus on hybrids may attract criticism from environmental groups.
Rapid expansion could lead to operational inefficiencies.

Differentiation

Scout Motors offers hybrid models, meeting consumer demand for gasoline-backed EVs.
Satellite Wi-Fi connectivity enhances vehicle utility in remote areas.
Direct sales model aligns with modern automotive retail trends.

Upsides

Hybrid models surpass demand for pure EVs, indicating strong market interest.
$2 billion investment in South Carolina boosts local economy and job creation.
Electric SUVs and trucks tap into growing market demand.

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