Associate Manager, Lifecycle Marketing Operations

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, along with at least 5 years of experience in marketing operations, preferably within a technology or healthcare company. Strong analytical skills and experience with CRM systems and marketing automation platforms are essential, as is the ability to manage data pipelines and develop technical briefs.

Responsibilities

As an Associate Manager, Lifecycle Marketing Operations, you will oversee workflow tools and CRM systems to ensure data integrity, create technical briefs for CRM projects, monitor CRM data for operational insights, assist in developing data pipelines and automation processes, partner with Growth Analytics and Lifecycle strategists to build dashboards, identify opportunities for automation and process optimization, ensure data integrity and accessibility, analyze performance trends, and lead the evaluation and optimization of marketing technology solutions. You will also establish scalable processes to drive consistent outcomes and oversee the QA process.

Skills

Data analysis

Marketing automation

Process improvement

Ro

Online platform for telemedicine services

About Ro

Ro.co offers an online platform for healthcare services, focusing on adults who want to manage their health from home. The platform allows patients to consult with healthcare providers, receive diagnoses, and get treatment recommendations without needing to visit a clinic. Users complete an online visit where they detail their symptoms and health history, which is then reviewed by a US-licensed healthcare professional who provides personalized treatment recommendations. If necessary, prescriptions are shipped directly to the patient in discreet packaging with free shipping. Ro.co prioritizes privacy and security, ensuring compliance with privacy laws and implementing measures to protect user data. Unlike many competitors, Ro.co provides a seamless end-to-end healthcare experience, making it easier for patients to access the care they need from the comfort of their homes.

Key Metrics

New York City, New YorkHeadquarters

2017Year Founded

$998.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision benefits

One Medical membership

Equity

Flexible Time Off

Gym reimbursement stipend

Learning & development stipend

Paid parental leave

Flexible work arrangements

Dog-friendly office

Company-wide events

Risks

Layoffs at Ro may impact service quality and customer satisfaction.

Competition from companies like Fabric could challenge Ro's market position.

Drug shortages, despite tracking efforts, may lead to customer dissatisfaction.

Differentiation

Ro offers a vertically integrated platform combining telehealth, lab services, and pharmacy.

Ro's GLP-1 Supply Tracker addresses drug shortages, enhancing patient care management.

Ro provides a seamless, end-to-end healthcare experience without the need for insurance.

Upsides

Increased telehealth demand post-COVID-19 boosts Ro's market expansion opportunities.

Ro's ro.OS platform enhances patient satisfaction and retention through seamless care.

Partnership with Modon Developments expands Ro's geographical footprint in New Cairo.

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