Associate Manager, Lifecycle Marketing Operations

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not provided

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts. The healthcare system today is not designed to help patients achieve their goals. It’s designed around institutions such as hospitals and insurance companies. A patient centric healthcare system is one that is designed around the goals a patient wants to achieve. We’re building healthcare that puts patients in control, provides reactive and proactive care, has transparent pricing and process, is extremely effective and ridiculously convenient, and evolves over time based on patients’ goals. Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50. We are seeking a highly analytical problem solver to join our Growth team as an Associate Manager, Lifecycle Marketing Operations. Reporting to the Manager, Lifecycle Marketing, you will play a key role in managing data pipelines, tracking performance, and optimizing our operational processes. Your expertise in data analysis, marketing automation, and process improvement will support Growth initiatives and drive impactful business outcomes.

Requirements

• (Requirements not explicitly listed in the text)

Responsibilities

• Oversee workflow tools and CRM systems, ensuring customer data integrity and accuracy in partnership with Tech and Product.
• Own the creation of technical briefs for CRM-related projects, collaborating closely with stakeholders from Product, Tech, and Legal.
• Monitor CRM data for key operational insights (open rates, deliverability, event tracking) to ensure accuracy and system reliability.
• Assist in developing scalable data pipelines and automation processes to enhance reporting and campaign execution.
• Partner with Growth Analytics and Lifecycle strategists to build dashboards that inform lifecycle marketing strategy.
• Identify opportunities for automation and process optimization within the marketing technology stack.
• Ensure data integrity, scalability, and accessibility for lifecycle marketing initiatives.
• Analyze performance trends across customer segments and channels, providing data-driven recommendations.
• Lead evaluation, implementation, and optimization of marketing technology solutions.
• Establish scalable, well-documented processes to drive consistent and repeatable outcomes.
• Oversee and improve the QA process, maintaining (text incomplete)

Application Instructions

• (Application instructions not provided in the text)

Company Information

• Company: Ro
• Mission: Helping patients achieve their health goals by delivering the easiest, most effective care possible.
• Services: Telehealth, labs, and pharmacy services.
• Recognition: Fortune Best Workplace in New York and Health Care (2021-2024), Best Workplace for Parents (2023), CNBC Disruptor 50 (2022).