Senior Manager Demand Partnerships at InMobi

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing Technology, AdTechIndustries

Requirements

5+ years of experience in programmatic advertising, preferably in a performance DSP or UA/RT-driven organisation
Proven success in managing and scaling strategic partnerships within the ad tech or performance marketing ecosystem
Deep understanding of performance UA metrics and optimisation levers used by DSPs (e.g., ROAS, eCPI, retention)
Subject matter expert in performance UA and retargeting. Speak the language of CPA, ROAS, LTV, SKAN, and incrementality
Analytical and data-driven, comfortable with dashboards, cohort analysis, and performance metrics
Excellent communication and stakeholder management skills
Experience working with SDK-based inventory and knowledge of MMPs (Adjust, Appsflyer, Kochava) is a plus

Responsibilities

Own and grow relationships with performance-focused DSPs across global markets
Serve as the primary point of contact for demand partners, managing both day-to-day operations and long-term strategic initiatives
Analyze DSP performance metrics (e.g., win rates, CPM, CTR, eCPIs) and collaborate with internal teams (Product, Engineering, Operations) to improve traffic quality, auction mechanics, and outcomes
Partner with data science and yield teams to uncover opportunities for bid density, price optimisation, and DSP-specific tuning
Work closely with the product, marketing, and operations teams to constantly optimise efforts related to Account growth and company-wide goals
Collaborate with the Supply teams to identify high-performing inventory and improve exchange integrations to maximize DSP value
Develop and execute quarterly joint business plans with key partners, including opportunity mapping, product adoption, and growth initiatives
Stay on top of mobile programmatic trends—including in-app RTB, SDK-based inventory, and performance UA/RT evolution—to guide internal strategy and positioning

Skills

DSP Management

Programmatic Advertising

Client Relationships

Revenue Growth

Cross-sell

Up-sell

Ad Exchange

Demand Side Platforms

Supply Partnerships

Product Collaboration

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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