Senior Partnerships Manager, Technology Partnerships
Wikimedia FoundationSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Marketing Technology, AdTechIndustries
Requirements
- 5+ years of experience in programmatic advertising, preferably in a performance DSP or UA/RT-driven organisation
- Proven success in managing and scaling strategic partnerships within the ad tech or performance marketing ecosystem
- Deep understanding of performance UA metrics and optimisation levers used by DSPs (e.g., ROAS, eCPI, retention)
- Subject matter expert in performance UA and retargeting. Speak the language of CPA, ROAS, LTV, SKAN, and incrementality
- Analytical and data-driven, comfortable with dashboards, cohort analysis, and performance metrics
- Excellent communication and stakeholder management skills
- Experience working with SDK-based inventory and knowledge of MMPs (Adjust, Appsflyer, Kochava) is a plus
Responsibilities
- Own and grow relationships with performance-focused DSPs across global markets
- Serve as the primary point of contact for demand partners, managing both day-to-day operations and long-term strategic initiatives
- Analyze DSP performance metrics (e.g., win rates, CPM, CTR, eCPIs) and collaborate with internal teams (Product, Engineering, Operations) to improve traffic quality, auction mechanics, and outcomes
- Partner with data science and yield teams to uncover opportunities for bid density, price optimisation, and DSP-specific tuning
- Work closely with the product, marketing, and operations teams to constantly optimise efforts related to Account growth and company-wide goals
- Collaborate with the Supply teams to identify high-performing inventory and improve exchange integrations to maximize DSP value
- Develop and execute quarterly joint business plans with key partners, including opportunity mapping, product adoption, and growth initiatives
- Stay on top of mobile programmatic trends—including in-app RTB, SDK-based inventory, and performance UA/RT evolution—to guide internal strategy and positioning
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary for the Senior Manager Demand Partnerships role?
This information is not specified in the job description.
Is this Senior Manager Demand Partnerships position remote or office-based?
This information is not specified in the job description.
What key skills are required for the Senior Demand Partner Manager role?
The role requires skills in managing DSP relationships, analyzing performance metrics like win rates, CPM, CTR, and eCPIs, and collaborating with product, engineering, operations, data science, and yield teams.
What is the company culture like at InMobi for this role?
This information is not specified in the job description.
What makes a strong candidate for the Senior Manager Demand Partnerships position?
Strong candidates will have experience owning and growing DSP relationships globally, analyzing performance metrics, partnering with cross-functional teams, and developing joint business plans to drive revenue growth.
InMobi
Mobile advertising and programmatic solutions provider
About InMobi
InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.
Kadubeesanahalli, IndiaHeadquarters
2007Year Founded
$214.6MTotal Funding
DEBTCompany Stage
Consumer Software, Education, EntertainmentIndustries
11-50Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Flexible Work Hours
Wellness Program
Free Lunch
Pet Insurance
Employee Assistance Program
Risks
Increased competition from local players like VerSe in the digital marketing space.
Potential over-reliance on debt financing could impact financial stability.
Pressure to deliver on AI-driven expansion could strain resources if not managed well.
Differentiation
InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.
The company provides advanced analytics and optimization tools to improve ad performance.
InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.
Upsides
InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.
The company is recognized as a 'Strong Performer' in the sell-side platform market.
InMobi's planned IPO indicates strong market confidence and potential capital for expansion.
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