Senior Manager, Brand Marketing at Turo

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, TransportationIndustries

Requirements

Bachelor’s Degree in a related field (business/marketing)
At least 7+ years of experience in brand management and marketing, with 4+ years in-house driving brand channels in a customer-facing B2C brand
Driven measurable brand lift and business impact at scale
Proven experience strategizing, planning, and executing integrated brand campaigns, including taking a campaign from brief to execution, setting targets, developing creative concepts, and building channel strategies

Responsibilities

Help refine and own Canada’s brand strategy across all channels, partnering closely with the global brand team to craft compelling positioning and messaging that resonates with Canadian travelers
Own and report on Canadian brand health metrics, set targets, and deploy budget across brand channels to maximize impact
Conduct ongoing competitive/customer research to uncover actionable insights that underpin brand strategy and campaigns
Develop annual roadmaps and strategic plans that deliver against brand targets while aligning cross-functional teams
Architect breakthrough, integrated campaigns that capture attention and drive measurable business results, owning everything from strategy to launch, setting objectives, driving creative execution, allocating budgets, and measuring impact
Drive high-impact media execution across TV, digital, out-of-home, social, and audio to amplify Turo’s presence and ensure maximum reach
Lead earned media strategy and own PR metrics, overseeing PR agencies to secure national coverage
Transform Turo Canada’s social presence through compelling content, authentic community building, and strategic brand storytelling
Forge strategic alliances with top-tier brands, influencers, and key ambassadors to expand reach, credibility, and brand affinity
Capitalize on cultural moments and seasonal trends to create buzz-worthy campaigns
Orchestrate product launches and market expansion campaigns to generate excitement and drive adoption
Manage creative workflows and output, coordinating internal/external creative teams and freelancers, ensuring brand consistency and local relevancy with the global marketing team
Build and lead a high-performing brand marketing team, fostering a collaborative culture and coaching team members

Skills

Key technologies and capabilities for this role

Brand StrategyCampaign ManagementInfluencer MarketingSocial MediaPublic RelationsContent CreationCreative DevelopmentMarket ResearchBrand MetricsBudget ManagementStrategic Planning

Questions & Answers

Common questions about this position

What is the compensation for this Senior Manager role?

This information is not specified in the job description.

Is this role remote or does it require being in Canada?

This information is not specified in the job description.

What skills and experience are required for this position?

Candidates need a proven track record of building brands, strategic brand thinking, creative execution skills, an eye for design, and flair for storytelling.

What is the team structure for this role at Turo?

You'll lead all brand marketing efforts in Canada as the head of the function, collaborating with global teams and cross-functional teams while overseeing PR agencies.

What makes a strong candidate for this Senior Manager position?

A strong candidate has experience building impactful brands, developing integrated programs, balancing strategy with execution, and driving results in brand awareness and adoption.

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$451.3MTotal Funding

POST_IPO_EQUITYCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Negative incidents involving rented vehicles could damage Turo's reputation.

New competitors like ZEV co-op could capture market share with eco-friendly models.

Market volatility could impact Turo's IPO plans and investor confidence.

Differentiation

Turo offers a wide variety of vehicles, from everyday to luxury models.

The platform provides a cost-effective alternative to traditional car rental services.

Turo's commission-based model aligns its interests with users' successful transactions.

Upsides

Turo's partnership with United Airlines enhances customer acquisition and retention.

Expansion in Australia indicates potential for further international market penetration.

Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

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