Senior Manager, Account Based Marketing (ABM) at OneTrust

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Privacy, SecurityIndustries

Requirements

8–10+ years of SaaS marketing experience, with at least 5 years in ABM roles
Proven success building and scaling ABM programs with measurable pipeline impact
Strong proficiency with ABM tech stacks (6sense, Salesforce, custom content platforms)
Experience presenting to executive stakeholders and translating complex data into actionable insights
Adept at managing cross-functional initiatives and aligning multiple stakeholders around shared goals
Strategic thinker with a hands-on approach and a bias for action
Thrives in a fast-paced, results-oriented environment and can manage multiple complex projects simultaneously

Responsibilities

Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals
Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
Co-own demand generation for ABM—both inbound and outbound—for multiple product lines and buying centers
Develop an integrated, account-first marketing mix to engage buying committees across the customer lifecycle
Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
Collaborate with cross-functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
Use market signals and intent data to drive proactive cross-functional alignment around messaging, launches, and campaign timing
Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce

Skills

ABM

Account-Based Marketing

Demand Generation

Marketing Strategy

Pipeline Generation

Sales Collaboration

Buyer Insights

Personas

Technographics

Campaign Management

Content Marketing

Digital Marketing

Product Marketing

Field Marketing

OneTrust

Data privacy and governance management platform

About OneTrust

OneTrust provides a platform that assists businesses in managing their data privacy, governance, risk, and compliance needs. The platform helps organizations visualize and control their data, addressing the challenge of 'data sprawl' by tracking what data they have, where it is stored, and how it is used. This is crucial for ensuring compliance with various laws and regulations regarding data usage and customer privacy. OneTrust serves a wide range of businesses, from small companies to large enterprises, all of which need to handle data responsibly. The company operates on a subscription model, where clients pay a recurring fee based on their size and data management needs. OneTrust's goal is to empower businesses to use data ethically while maintaining compliance with legal standards.

Atlanta, GeorgiaHeadquarters

2016Year Founded

$1,089.5MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Stock Options

Performance Bonus

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Professional Development Budget

Risks

Emerging privacy tech startups may erode OneTrust's market share.

Rapid AI technology evolution could outpace OneTrust's platform capabilities.

Over-reliance on partnerships may expose OneTrust to performance risks.

Differentiation

OneTrust offers a comprehensive platform for data privacy and governance management.

The platform automates compliance with global data privacy regulations, reducing manual efforts.

OneTrust's integration with IAB Diligence Platform enhances its advertising compliance capabilities.

Upsides

Growing demand for AI governance tools boosts OneTrust's market potential.

Partnerships with cloud providers like Microsoft Azure expand platform accessibility.

Increasing complexity of global data privacy regulations drives demand for OneTrust's solutions.

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