Senior Lifecycle Marketing Strategist

Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Software, BiotechnologyIndustries

Requirements

Candidates should have experience designing and running lifecycle marketing programs across multiple channels, a strong understanding of user segmentation, journey mapping, and personalization tactics, and proven ability to analyze data, measure results, and optimize campaigns. Hands-on experience with marketing automation tools and experimentation frameworks, a collaborative mindset, and the ability to work effectively with cross-functional teams are also required, along with comfort balancing short-term execution with long-term strategic thinking. Experience building expansion strategies from the ground up, a background in B2B SaaS or product-led growth environments, and familiarity with in-product messaging platforms are considered extra awesome.

Responsibilities

The Senior Lifecycle Marketing Strategist will design and execute targeted campaigns that guide users through every stage of their journey with Typeform, own and optimize automated workflows, segment audiences, and run experiments. They will also collaborate across teams to ensure lifecycle programs drive meaningful results, identify growth and expansion opportunities across the user journey, and analyze and report on campaign performance, sharing insights and recommendations. The role involves planning and running experiments to improve key lifecycle metrics and partnering with PMM, Brand, Content, and Product teams to deliver cross-functional projects.

Skills

Lifecycle Marketing

User Engagement

Retention Strategies

Campaign Design

Automated Workflows

Audience Segmentation

Experimentation

Growth Opportunities

Acquisition Marketing

Expansion Marketing

Customer Loyalty

Personalized Experiences

Revenue Growth

Typeform

Creates user-friendly online forms and surveys

About Typeform

Typeform creates online forms and surveys that are easy to use and engaging. Their products include form builders, survey makers, quiz creators, and the VideoAsk tool for interactive video conversations. These tools help businesses collect and analyze data effectively, leading to better response rates and more meaningful insights. Typeform serves a wide range of industries, including automotive, healthcare, education, and marketing, catering to various roles like marketing and human resources. Unlike many competitors, Typeform focuses on user engagement and simplicity in design. Their goal is to help clients maximize data collection and analysis through a subscription-based model, offering different pricing tiers to accommodate businesses of all sizes.

Barcelona, SpainHeadquarters

2012Year Founded

$181.9MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Performance Bonus

Risks

Increased competition from AI-powered form builders like Jotform and Google Forms.

Privacy concerns may hinder Typeform's data collection capabilities.

Economic downturns could impact Typeform's subscription-based revenue model.

Differentiation

Typeform offers a unique blend of form-building and interactive video solutions.

The platform integrates seamlessly with tools like HubSpot, Calendly, and Slack.

Typeform's focus on human-centric design enhances user engagement and data collection.

Upsides

The rise of zero-party data collection aligns with Typeform's personalized data strategies.

Interactive video content is gaining popularity, benefiting Typeform's VideoAsk tool.

Remote work trends boost demand for Typeform's digital collaboration and data collection tools.

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