Senior Associate, Retention Marketing

The Senior Associate, Retention Marketing will build detailed campaign briefs to guide strategy and execution, serving as the key liaison between the Paid Media team and the Creative team for timely campaign launches. They will partner with the Paid Social team to execute retention paid ads, monitor daily channel performance, and maintain reports on ad efficiency, cancellation offers, promotions, and campaign performance metrics. Responsibilities include monitoring performance and producing detailed reports on cancellation flow metrics, owning the creative brief process, and managing the production of site assets, paid media, and mailer creatives for retention campaigns. The role involves maintaining, designing, and building efficient cancellation deflection flows, collaborating with the CRM team for cross-channel campaigns, and supporting retention roadmap planning. Additionally, the associate will document and archive channel campaigns and assist in creating and executing a robust testing plan to enhance campaign effectiveness and scalability.