Senior Associate, Retention Marketing

About Nutrafol

#KeepGrowing with Nutrafol We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About the Role

We are seeking a motivated and detail-oriented Senior Associate, Retention Marketing to join our team. This role focuses on driving customer retention through effective paid media campaigns, creative production management, and cross-channel collaboration. The ideal candidate will excel in campaign execution, performance analysis, and process coordination while working closely with cross-functional teams to ensure the success of our retention marketing initiatives.

Responsibilities

• Build detailed campaign briefs to guide strategy and execution.
• Serve as the key liaison between the Paid Media team and the Creative team to ensure timely and efficient campaign launches.
• Partner with the Paid Social team to execute retention paid ads, ensuring proper documentation, QA, and optimization once ads are live
• Monitor daily channel performance and maintain reports from platform data, including ad efficiency, cancellation offers, promotions, and campaign performance metrics.
• Monitor performance and produce detailed reports on cancellation flow metrics.
• Own the creative brief process from documentation to collaboration with the Creative team for asset creation.
• Manage the production of site assets, paid media, and mailer creatives for retention campaigns, including reactivations, upgrades, and cross-sells.
• Maintain, design, and build efficient cancellation deflection flows.
• Collaborate with the CRM team to plan and execute cross-channel campaigns.
• Support retention roadmap planning and ideation efforts.
• Document and archive channel campaigns to create a repository for historical reference and future campaign development.
• Assist in creating and executing a robust testing plan to enhance campaign effectiveness and scalability.

Requirements

• 3-5 years of experience in paid media marketing, retention strategies, or related fields within an eCommerce company.
• Strong ability to build and manage creative briefs and collaborate with cross-functional teams.
• Proficient in analyzing platform data and translating it into actionable insights.
• Excellent organizational skills, with a knack for managing multiple projects simultaneously.
• Familiarity with email, SMS, and paid social platforms is a plus.
• Strong analytical mindset with attention to detail.
• Experience with reporting and web analytics tools
• Analytical mindset and creative thinker – comfortable looking performance against core KPIs and assisting with optimizations accordingly
• Highly organized with experience in successfully managing day-to-day operations
• Comfortable working collaboratively with brand, creative, and external agency partners
• Strong communication skills, both oral and written
• Ability to pivot and adjust to changes to support business goals
• Proven track record of achieving KPIs
• Eager to learn and #KeepGrowing

Nice to Haves

• Experience working in Meta and a cancellation deflection tool
• Experience in subscription services, health and wellness, and eCommerce space