Senior Lifecycle Marketing Manager | EMEA

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not Specified

Deel is the all-in-one payroll and HR platform for global teams, with a vision to unlock global opportunity for every person, team, and business. Our platform integrates HRIS, payroll, compliance, benefits, performance, and equipment management into a seamless experience, powered by AI and a fully owned payroll infrastructure. Deel supports workers in over 100 countries, enabling businesses to scale smarter and more compliantly.

As a rapidly growing SaaS company, Deel is transforming global talent acquisition and career opportunities. We are building the infrastructure for the future of work, fostering a more diverse and inclusive global economy. Our team of 5,000 spans over 100 countries, speaking 74 languages, and driving continuous learning and innovation.

Responsibilities

• Design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey, driving key outcomes such as product adoption, cross-sell, upsell, expansion, and retention.
• Identify key moments within the entire customer lifecycle to introduce relevant products or guide desired behaviors, leveraging behavioral data, segmentation, and personalization.
• Monitor campaign performance and customer behavior to evaluate effectiveness, refine strategies, and report on ROI and key lifecycle KPIs (onboarding, activation, cross-sell, engagement, retention, expansion).
• Provide actionable insights to optimize campaigns and improve conversion rates.
• Conduct A/B testing and multivariate experiments across email, in-app messaging, and other digital channels to continuously improve messaging, engagement, and conversion rates.
• Partner closely with Marketing, Product, Sales, and Customer Success to align on strategies, product positioning, feature launches, and overall customer experience across the entire lifecycle.

Qualifications

• 8+ years of experience in lifecycle or growth marketing, ideally within B2B SaaS or technology sectors.
• Deep understanding of integrated B2B lifecycle marketing.

Company Information

Deel is recognized as a CNBC Disruptor 50, Forbes Cloud 100, and Deloitte Fast 500, with consistent recognition on Y Combinator’s top companies list. We maintain a high customer satisfaction rating with an average of 4.83 from over 15,000 reviews across multiple platforms. Deel has a valuation of $12 billion and $800 million in Annual Recurring Revenue (ARR) within five years.