Senior Lifecycle Marketing Manager at Snowflake

Menlo Park, California, United States

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$150,000 – $196,300Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

Minimum of 6-8 years experience in a high-tech B2B demand generation, marketing automation, and nurture strategy
Bachelor's degree in Marketing, Business, or comparable education/experience
Best in class marketing, demand generation, and channel experience with a B2B hi-tech company with a proven track record of leveraging automation & AI techniques
Proven track record executing innovative and multi-touch nurture and demand generation programs
Attention to detail and discipline to follow established policies and processes
Proven track record with email and nurture marketing programs
Experience building, launching, and reporting on campaigns using marketing automation platforms and Salesforce
Understanding of marketing performance/measurement standards using BI tools such as Sigma and Streamlit
Track record of developing and managing multiple marketing programs simultaneously
Experience with targeting, segmentation

Responsibilities

Create and manage execution of strategic email & nurture marketing programs in North America; leverage assets/CTAs and landing pages for evergreen and trigger-based programs
Organize and own the creation of email briefs that outline objectives, audience segmentation, email copy, CTAs and desired user experience/workflow
Manage the webinar and email calendar to ensure there are no audience overlap and ensure we are sticking to our rules of engagement
Analyze and own performance of email drip and nurture campaigns with specific focus on driving movement and conversion within defined stages of sales and marketing funnel
Work closely with the counterparts on the Marketing Operations team for implementation of programs in Marketo
Leverage testing/optimization (A/B, etc.) to make recommendations for future programs and ongoing improvement
Own internal communication around nurture programs and processes with marketing and sales stakeholders, including reporting on performance and recommending areas of optimization
Partner with multiple teams including demand generation leads, product marketing, regional/field marketing and sales teams to ensure nurture programs align and support broader Marketing/Sales initiatives

Skills

Key technologies and capabilities for this role

Email MarketingLifecycle MarketingNurture CampaignsDemand GenerationMarketing AutomationPerformance MetricsDrip CampaignsLead ConversionBuyer JourneyMarketing Strategy

Questions & Answers

Common questions about this position

What is the salary range for the Senior Lifecycle Marketing Manager position?

The salary range is $150K - $196.3K.

Is this role remote or does it require office attendance?

This role requires in-office attendance in Menlo Park, CA at least 3 days per week.

What are the key skills required for this Senior Lifecycle Marketing Manager role?

Key skills include expertise in email and nurture marketing strategy, performance analysis of campaigns, Marketo implementation, A/B testing/optimization, and cross-team collaboration with marketing operations, product marketing, regional/field marketing, and sales.

What is Snowflake's company culture like?

Snowflake's culture emphasizes impact, innovation, collaboration, passion for people and customers, growth mindset, pragmatic insight, and supporting diversity and belonging.

What makes a strong candidate for this Senior Lifecycle Marketing Manager role?

A strong candidate is highly-talented, driven, with a growth mindset, expertise as an email marketing SME, and the ability to lead strategy/execution across global teams while driving pipeline growth.

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Bellevue, WashingtonHeadquarters

2012Year Founded

$1,341.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, AI & Machine LearningIndustries

5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.

A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.

Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.

Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.

Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.

Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.

Increased competition from Mistral AI could challenge Snowflake's market position.

Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.

The AI Data Cloud enables near-unlimited scale and performance for data mobilization.

Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.

Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.

Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

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