Senior Lifecycle Marketing Manager

About the Team & Opportunity

What’s so great about working on Calendly’s Lifecycle Marketing team? We’re at the forefront of every stage in the customer journey, from acquisition and conversion to activation, expansion, and retention. We focus on creating highly relevant, personalized experiences that help our customers see value and get the most out of our product. Our strategies are driven by data, allowing us to continuously refine and optimize the customer journey. We are a collaborative, high-impact team that directly contributes to key growth metrics, deepens customer engagement, and shapes the overall product experience.

Why do we need you?

We’re looking for a Senior Lifecycle Marketing Manager to play a pivotal role in driving customer growth and long-term retention at scale. You’ll design and execute data-driven strategies that improve customer engagement and increase the long-term value our customers gain from Calendly. By leveraging key insights, you will craft campaigns that expand our customer base and deepen relationships, ultimately driving greater impact across the business.

A Day in the Life of a Senior Lifecycle Marketing Manager at Calendly

On a typical day, you will be:

• Designing and optimizing lifecycle marketing strategies that focus on expanding customer engagement, driving growth, and ensuring long-term retention.
• Developing and implementing highly targeted, personalized email campaigns that speak to customers’ needs and encourage deeper product adoption.
• Collaborating with Product, Product Marketing, and Customer Success teams to incorporate new features and insights into your lifecycle campaigns, ensuring customers have the tools and information they need to succeed.
• Running strategic experiments to test messaging, timing, and content, using data-driven insights to refine campaigns and optimize results.
• Analyzing customer behavior and product usage data to identify growth opportunities and continually improve lifecycle marketing strategies.
• Keeping customer-first principles at the heart of your work, ensuring that all messaging and campaigns are aligned with customers’ needs and preferences.

What do we need from you?

• Experience: 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS environment.
• Proven Success: Demonstrated success working with a self-serve product and a proven track record of driving customer adoption, engagement, and long-term retention through strategic lifecycle marketing.
• Technical Proficiency: Proficiency with lifecycle marketing platforms (Braze preferred) and a strong understanding of A/B testing, segmentation strategies, and data analysis.
• Analytical Skills: Strong ability to interpret customer behavior data and translate it into actionable insights that enhance the customer experience.
• Messaging Expertise: Expertise in crafting personalized, customer-first messaging that aligns with users’ needs and encourages meaningful product engagement.
• Project Management: Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines.
• Collaboration: Strong collaboration skills, with the ability to work across departments and align on common goals to drive growth and customer lifetime value.
• Work Authorization: Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time.

What’s in it for you?

Ready to make a serious impact? Millions of people already rely on Calendly’s products, and we’re still in the midst of our growth curve — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.

Our Hiring Process

Typically, individuals will participate in the following interview process. However, there may be slight nuances given the role and...