Senior Lifecycle Growth Marketing Manager at Ethos Life

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, InsuranceIndustries

Requirements

8+ years of D2C marketing experience, with 3+ years focused on lifecycle, CRM, or retention marketing
Proficiency with Iterable (or similar platforms like Braze or Klaviyo)
Strong fluency in SQL for querying user data and building audiences
Experience using Mode (or similar tools) to uncover insights and visualize performance
A/B testing rigor and a strong understanding of statistical significance
Deep customer empathy and a bias for action
Excellent project management skills; able to balance strategy with execution
Experience in fintech, insurtech, healthtech, or other regulated industries
Familiarity with Amplitude, Segment, or other CDPs
HTML/CSS for email customization
Management or mentorship experience

Responsibilities

Lead lifecycle marketing strategy across email, push, SMS, and in-app messaging
Build, test, and deploy campaigns in Iterable, leveraging dynamic content, segmentation, and custom journeys
Use Mode and SQL to analyze campaign performance, identify opportunities, and develop audience insights
Partner with Product, Creative, and Data teams to launch lifecycle programs tied to key customer behaviors
Develop and iterate on triggered, event-based, and cohort-driven campaigns across the user lifecycle (onboarding, engagement, retention, winback)
Establish KPIs, dashboards, and reporting frameworks to track impact and optimize performance
Champion experimentation through A/B and multivariate testing across messaging, timing, and channels

Skills

Key technologies and capabilities for this role

IterableSQLModelifecycle marketingemail marketingSMS marketingpush notificationsin-app messagingsegmentationdynamic contentA/B testingcampaign optimization

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 8+ years of D2C marketing experience, with 3+ years focused on lifecycle, CRM, or retention marketing.

What technical skills are needed for this position?

Proficiency with Iterable (or similar platforms like Braze or Klaviyo), strong fluency in SQL for querying user data and building audiences, and experience using Mode (or similar tools) to uncover insights and visualize performance are required.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Senior Lifecycle Growth Marketing Manager role?

Strong candidates have A/B testing rigor with a strong understanding of statistical significance, deep customer empathy and a bias for action, and excellent project management skills, along with experience in growing infrequent usage products.

Ethos Life

Online life insurance with no medical exams

About Ethos Life

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Austin, TexasHeadquarters

2016Year Founded

$395.4MTotal Funding

SERIES_DCompany Stage

Financial ServicesIndustries

501-1,000Employees

Risks

Departure of key executives like CFO Anan Kashyap may affect financial strategy.

Class action lawsuit under Illinois genetic privacy law could harm Ethos's reputation.

Recent layoffs may indicate financial strain, affecting employee morale and performance.

Differentiation

Ethos Life offers a fully online life insurance application process, eliminating medical exams.

The company provides complimentary estate planning tools, enhancing customer value and experience.

Ethos partners with major insurers like Legal & General America to ensure policy reliability.

Upsides

Growing demand for no-exam life insurance policies boosts Ethos's market potential.

Increased consumer interest in digital insurance solutions aligns with Ethos's tech-driven model.

Partnerships with companies like Ameritas expand Ethos's product offerings and market reach.

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