Senior Growth Marketer - SEM at Wilbur Labs

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, TechnologyIndustries

Requirements

BA/BS degree or equivalent practical experience
5+ years of search engine marketing experience (Google, Bing)
Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor
Expert in leveraging platform-specific bidding tools (Google Smart Bidding, Kenshoo, etc.)
Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
Strong attention to detail and highly adaptable
Self-starter who will thrive in an ambiguous startup environment
Competitive, entrepreneurial mindset
Preferred Qualifications
Prior startup experience working at an early-stage company
Background in the travel industry
Demonstrated experience creating and optimizing successful marketing campaigns
Prior experience working on search experience products
Experience with marketing attribution modeling
Complex advertising account management experience

Responsibilities

Manage the existing accounts, including campaign, ad group, keyword, and ad creative creation and optimization
Execute a performance-driven marketing strategy across domestic and international markets in English and other languages
Create, track, analyze, and optimize paid search campaigns in Google Ads and Bing Ads
Proactively look for efficient ways to grow traffic and revenue across paid search campaigns
Collect and analyze data from search engines and internal sources, identify trends in order to achieve maximum ROI in paid search campaigns
Run A/B and multivariate tests to improve conversion rates and performance
Assist in identifying potential new markets and launching relevant local paid search campaigns
Partner with Product and Engineering to execute tests around landing page optimization to increase conversion rate and maximize quality score

Skills

SEM

Google Ads

Bing Ads

Paid Search

Campaign Management

Ad Group Management

Keyword Management

Ad Optimization

Analytics

ROI Optimization

Data Analysis

Wilbur Labs

Startup studio creating and launching companies

About Wilbur Labs

Wilbur Labs focuses on creating new companies that address significant customer challenges. The process begins by identifying major pain points in the market, followed by validating these ideas in their studio. Once an idea is confirmed, they recruit industry experts to lead the new company, while Wilbur Labs continues to provide financial backing, shared resources, and operational assistance. This support allows the management teams to concentrate on solving important problems. Unlike many other firms, Wilbur Labs primarily builds companies from scratch and is also willing to invest in other teams when their unique approach proves effective in accelerating growth. Since its inception in 2016, Wilbur Labs has successfully launched 13 companies and continues to introduce several new ventures each year.

Miami, FloridaHeadquarters

2016Year Founded

$120KTotal Funding

VENTURE_UNKNOWNCompany Stage

Consulting, Venture CapitalIndustries

11-50Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Wellness Program

Gym Membership

Professional Development Budget

Risks

Increased competition from other startup studios like Atomic and Science Inc.

Potential talent acquisition challenges in the San Francisco area.

Economic uncertainty may reduce venture capital funding for new launches.

Differentiation

Wilbur Labs uses a startup studio model to build market-leading companies.

They bring in industry leaders to manage validated business ideas.

Wilbur Labs provides ongoing funding and operational support to its companies.

Upsides

Growing interest in startup studios boosts Wilbur Labs' business model.

Rising demand for shared resources aligns with Wilbur Labs' offerings.

AI-driven tools enhance Wilbur Labs' market analysis and idea validation.

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