[Remote] Senior Web Strategist at Typeform

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, MarketingIndustries

Requirements

Substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals (site performance, core web vitals)
Comfortable managing the technical publishing process: CMS ownership, release validation, operational reliability, and zero downtime
Strong data literacy: ability to generate hypotheses from data, run experiments, interpret results, and translate actionable insights
Experience collaborating across multiple disciplines: Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing
Thrive in a fast-moving growth / SaaS environment, able to prioritise between short-term wins and long-term platform stability
Excellent communication skills: ability to influence key stakeholders, explain complex web/technical issues in simple terms, and build alignment
Bonus: Proven experience in a SaaS or high-growth organisation; experience with personalisation platforms, automation frameworks or advanced web-growth tactics

Responsibilities

Partner with Head of Web Strategy to build a clear, prioritised roadmap for the website — covering CRO, technical improvements, publishing process enhancements, and site-health initiatives
Own hands-on execution of the web roadmap: homepage/pricing optimisation, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift
Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution (A/B or multivariate tests), result analysis, and roll-out of winning variants
Take charge of the publishing workflow: manage CMS, validate site changes, ensure releases are fast, high-quality, and error-free as the operational gatekeeper for the website
Champion web performance: monitor and improve key metrics like site speed, stability, core web vitals (e.g., CLS, LCP, FID), bounce/exit rates, time-to-lead, sign-ups, and conversion rates
Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure the site architecture, content, and all channels are aligned and optimised
Reduce technical debt and friction: identify current pain points and work cross-functionally to eliminate bottlenecks in publishing, site architecture, and conversion flows
Over time, help evolve the web function: contribute to building new capabilities (e.g., personalisation, automation, growth experimentation), and help scale the team and processes as maturity grows

Skills

Key technologies and capabilities for this role

CROA/B TestingSEOTechnical SEOCMSCore Web VitalsSite Speed OptimizationGoogle AnalyticsConversion Rate OptimizationWeb PerformancePublishing WorkflowSite Architecture

Questions & Answers

Common questions about this position

What experience is required for the Senior Web Strategist role?

You need substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals including site performance and core web vitals. Comfort with managing CMS ownership, release validation, and operational reliability is essential, along with strong data literacy for generating hypotheses, running experiments, and interpreting results.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What kind of company culture or work environment can I expect at Typeform?

Typeform operates in a fast-moving growth/SaaS environment where you'll collaborate across multiple disciplines like SEO, Paid Media, Brand, Data, Rev Ops, and Product Marketing. The role involves partnering with the Head of Web Strategy and evolving the web function over time.

What makes a strong candidate for this Senior Web Strategist position?

Strong candidates have hands-on experience in web optimization, CRO, publishing workflows, technical web fundamentals, and cross-functional collaboration in a fast-paced SaaS environment. Demonstrating data literacy for experiment management and the ability to thrive in growth settings will stand out.

Typeform

Creates user-friendly online forms and surveys

About Typeform

Typeform creates online forms and surveys that are easy to use and engaging. Their products include form builders, survey makers, quiz creators, and the VideoAsk tool for interactive video conversations. These tools help businesses collect and analyze data effectively, leading to better response rates and more meaningful insights. Typeform serves a wide range of industries, including automotive, healthcare, education, and marketing, catering to various roles like marketing and human resources. Unlike many competitors, Typeform focuses on user engagement and simplicity in design. Their goal is to help clients maximize data collection and analysis through a subscription-based model, offering different pricing tiers to accommodate businesses of all sizes.

Barcelona, SpainHeadquarters

2012Year Founded

$181.9MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Performance Bonus

Risks

Increased competition from AI-powered form builders like Jotform and Google Forms.

Privacy concerns may hinder Typeform's data collection capabilities.

Economic downturns could impact Typeform's subscription-based revenue model.

Differentiation

Typeform offers a unique blend of form-building and interactive video solutions.

The platform integrates seamlessly with tools like HubSpot, Calendly, and Slack.

Typeform's focus on human-centric design enhances user engagement and data collection.

Upsides

The rise of zero-party data collection aligns with Typeform's personalized data strategies.

Interactive video content is gaining popularity, benefiting Typeform's VideoAsk tool.

Remote work trends boost demand for Typeform's digital collaboration and data collection tools.

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