Senior Engineering Manager for CRM & Marketing Technology at Activision-Blizzard

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, TechnologyIndustries

Requirements

Experience leading and managing engineering teams in building, scaling, and maintaining marketing technology systems (e.g., Braze, segmentation, events management)
Ability to bridge content, data, and operations for effective marketing across in-game and external channels
Capability to oversee virtual teams, including members from Live Ops sub-domains and Game Platform’s Core Data team
Expertise in modernizing marketing technology for automated, scalable consumer messaging with high reliability, security, and compliance (e.g., privacy, GDPR/CCPA)
Proficiency in designing and overseeing APIs, services, real-time/batch data pipelines, self-serve APIs/SDKs, and data-exchange contracts
Skills in collaborating with Product, Marketing, Game Platform Core Data, and Live Ops stakeholders
Knowledge of data connectivity, reporting, attribution, identity, consent, and compliance components
Ability to drive standardization, platform-wide adoption, automation, data-quality monitoring, and cross-domain architecture reviews

Responsibilities

Lead and manage the team to evolve and maintain high-reliability marketing and engagement systems (e.g., Braze) that enable player engagement while respecting privacy
Modernize marketing technology and supporting systems to support marketers’ needs for automated, scalable consumer messaging
Collaborate with Product and Marketing stakeholders to meet evolving business requirements
Drive standardization and platform-wide adoption of core marketing technology and tools
Design and oversee unified data-exchange contracts between Unified Platform services and third-party tools like Braze (events, attributes, consent flags)
Build and maintain real-time and batch pipelines for gameplay, economy, and segmentation data within defined SLAs
Expose self-serve APIs and SDKs for game teams to push data attributes or subscribe to campaign results without bespoke work
Orchestrate cross-domain architecture reviews with Game Platform Core Data and Live Ops for reuse of components
Automate data-quality monitoring and alerting
Manage dependencies on contributing teams to improve reporting, attribution, and automation for CRM activity

Skills

Braze

Marketing Technology

Segmentation

Events Management

Scalable Systems

Secure Systems

Privacy Compliance

Live Ops

Data Engineering

Player Engagement

CRM

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees