Senior Director, Member Growth at Spring Health

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, TechnologyIndustries

Requirements

Proven growth leadership (incomplete in description, but specified)
Strategic builder capable of architecting growth strategies
Operational leader capable of aligning cross-functional stakeholders
Experience managing a high-performing team
Data-driven mindset
Proven experience leading multi-disciplinary marketing functions
Track record of delivering measurable business outcomes

Responsibilities

Lead and scale the Member Engagement Strategy and Channel Marketing teams, setting vision, priorities, and goals
Define the operating model for driving member growth and establish a culture of experimentation, rigor, and accountability
Partner cross-functionally with Sales, Customer Success, Product, and BI to ensure alignment on member engagement and revenue goals
Drive performance against Spring’s core growth KPIs
Build and execute vertical-specific engagement strategies, ensuring Spring’s marketing resonates with customer priorities
Focus the member engagement strategy team on the highest opportunities that drive member enrollment, activation, and retention across our book and among customers with dedicated marketing support
Act as the strategic marketing partner to senior Sales and Customer Success leaders
Own Spring’s channel strategy across lifecycle marketing, print, mail, performance marketing, and events
Ensure channels are optimized for scale, reliability, and measurable ROI
Drive innovation by testing new formats, tools, and workflows that expand Spring’s reach and impact

Skills

Member Growth

Engagement Strategy

Channel Strategy

Strategic Planning

Team Leadership

Marketing

Operating Model

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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