Senior Director, Marketing Operations

Salary: Not specified Location Type: Not specified Employment Type: Not specified

Position Overview

Definitive Healthcare is seeking a strategic and execution-focused Senior Director, Marketing Operations. This role is critical to scaling our marketing impact, enabling performance-driven decision-making, and ensuring alignment across marketing, sales, and customer success. You will own the infrastructure behind our campaigns—from planning and budgeting to performance reporting and technology optimization. You’ll partner with cross-functional leaders to drive operational excellence and help transform data into action that accelerates pipeline and revenue growth.

About Definitive Healthcare

At Definitive Healthcare, our passion is to transform data, analytics, and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities, and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.

Our employees are kind, collaborative, energetic, approachable, and driven. We value the unique perspectives, backgrounds, and voices of our employees because their diverse experiences drive new ideas and help us build a better community. For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community, and value diversity and inclusion.

Our commitment to community service is demonstrated through the DefinitiveCares program, where employees can work with over 40 charitable organizations supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives, and more. In 2021, we achieved 100% employee participation in DefinitiveCares.

We also foster connection through employee-run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, Indigenous, and People of Color (BIPOC), disabilities, and working parents. These groups enhance company-wide education through training, events, and speaker series.

We are a recognized great place to work. For five consecutive years, we've been honored by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value, and Work-Life Flexibility.

Responsibilities

Marketing Planning & Budgeting

• Lead annual and quarterly marketing planning processes in collaboration with the CMO.
• Manage and track the global marketing budget, headcount, and vendor contracts.
• Drive resource allocation strategies across programs, geographies, and teams.

Technology & Systems

• Own the marketing tech stack—including CRM, MAP, ABM, attribution, and analytics tools.
• Drive system integrations and automation that enhance campaign execution and lead management.
• Evaluate, implement, and optimize tools to improve marketing efficiency and performance.

Performance & Analytics

• Develop and maintain dashboards that track KPIs, pipeline contribution, and ROI.
• Establish closed-loop reporting with sales to track lead flow, conversion, and velocity.
• Provide insights to guide campaign strategies, channel mix, and audience targeting.

Process & Governance

• Standardize campaign operations, lead scoring, routing, and data governance practices.
• Create playbooks and documentation to ensure repeatable, scalable execution.
• Ensure compliance.

Application Instructions

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