Senior Director - Field Marketing, AMER

San Mateo, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Customer Relationship Management (CRM), Enterprise SoftwareIndustries

Requirements

The ideal candidate will possess over 15 years of experience in B2B Cloud/SaaS enterprise application marketing, with a proven history of developing and executing integrated marketing campaigns that generate leads, pipeline, and revenue. A deep understanding of Account Based Marketing (ABM) and demand generation at scale is essential, along with the ability to strategically apply these methodologies.

Responsibilities

This role involves leading the North America Field Marketing strategy and teams, aligning regional priorities with global objectives, and fostering innovation in go-to-market strategies. The Senior Director will be responsible for building and mentoring a high-performing marketing team, overseeing the development and execution of demand generation campaigns, ABM, field events, user events, industry events, webinars, and digital initiatives. Key duties include collaborating with sales and global marketing teams, driving operational excellence, managing budgets, tracking program performance, and utilizing data-driven insights to optimize marketing strategies and resource allocation.

Skills

Field Marketing

Regional Marketing Strategy

Team Leadership

Marketing Operations

Customer Experience (CX)

Employee Experience (EX)

Business Development Collaboration

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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