Digital Marketing Manager
LaunchDarkly90,000 - 145,000 USD/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
Candidates should possess 7+ years of experience in digital marketing, with at least 3 years in B2B marketing, and proven experience managing cross-channel campaigns including paid search (Google Ads), social media ads (Facebook, LinkedIn, Instagram) and SEO. Expertise in HubSpot management, particularly in workflows, CRM setup, and marketing automation tools for lead nurturing and segmentation is required, along with expertise in marketing automation platforms (e.g., HubSpot, Marketo), CRM tools, and analytics platforms (Google Analytics, SEMrush, etc.).
Responsibilities
The Senior Digital Marketing Manager will plan, launch, and optimize digital campaigns across various platforms, including paid media, SEO, and social media, while monitoring and analyzing campaign performance to ensure alignment with business objectives and KPIs such as conversion rates and customer acquisition cost. They will manage the digital marketing budget, collaborate with sales and product teams, lead the development and optimization of marketing funnels within HubSpot, oversee the CRM, workflows, and email automation, and conduct competitive analysis to stay ahead of industry trends. Additionally, the role involves developing and presenting performance reports and utilizing data-driven insights to continuously improve strategies and maximize ROI.
Skills
Digital Campaign Management
Paid Media
SEO
Social Media Marketing
A/B Testing
Data Analysis
Campaign Optimization
Budget Management
CRM (HubSpot)
Marketing Automation
Lead Funnel Development
Email Automation
Cross-Functional Collaboration
Vantage
Cloud cost management and optimization platform
About Vantage
Vantage.sh is a platform designed to help businesses manage and optimize their cloud costs. It provides tools for creating detailed reports on cloud expenditure, allowing users to filter and group costs by various dimensions, set monthly budgets, and receive alerts when spending exceeds those budgets. The platform supports multiple cloud providers and offers in-depth resource-level analytics, enabling users to track costs across different subscriptions and projects. A standout feature is its Kubernetes cost optimization, which helps users allocate costs by service and identify areas for efficiency. Vantage.sh operates on a self-serve model, making it easy for businesses to start using the service and save on costs, charging a low fee of 5% of the savings generated. The goal of Vantage.sh is to provide businesses with a clear understanding of their cloud spending and help them find opportunities for cost reduction.
Key Metrics
New York City, New YorkHeadquarters
2020Year Founded
$23.8MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Enterprise SoftwareIndustries
51-200Employees