Digital Marketing Manager, Paid Advertising and Search
UserTestingSalary not specified
- Full Time
- Junior (1 to 2 years)
$90,000 – $145,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & Advertising, Information Technology & ServicesIndustries
Requirements
The ideal candidate should possess 5+ years of experience in digital marketing, with at least 2 years of experience in paid social media marketing, and expertise in programmatic display, content syndication, and appointment setting. They should have a proven track record of successfully executing lead generation campaigns and driving measurable business outcomes, along with experience utilizing marketing automation platforms like HubSpot, Marketo, or Pardot and CRM systems such as Salesforce. Strong analytical skills and excellent communication skills are also required.
Responsibilities
This Digital Marketing Manager will plan, implement, and optimize multi-channel digital marketing strategies focused on driving brand awareness, lead generation, and customer retention, developing and executing comprehensive paid social media campaigns, conducting A/B testing to optimize campaign elements, monitoring and analyzing campaign performance metrics, providing actionable insights to the broader marketing team, defining and segmenting B2B audience groups, leveraging account-based marketing (ABM) strategies, collaborating with the creative team to develop engaging content, managing and optimizing campaign budgets, and regularly tracking and adjusting budget allocation based on performance data.
Skills
Digital Marketing
Paid Social
Programmatic Display
Content Syndication
Lead Generation
Marketing Automation (HubSpot, Marketo, Pardot)
CRM (Salesforce)
A/B Testing
Data-Driven Decision Making
Performance Optimization
Cross-Functional Collaboration
Communication Skills
LaunchDarkly
Feature management platform for software developers
About LaunchDarkly
LaunchDarkly provides a platform for developers to manage and automate software features. Its main product is a feature management platform that allows developers to control software features, enabling safe code shipping, self-serve experimentation, personalized user experiences, and improved reliability of applications. This platform allows developers to revert feature behaviors without code changes, enhancing productivity. LaunchDarkly operates on a subscription model, charging clients for access to its services. The platform helps clients innovate quickly, automate software releases, reduce delivery costs, and maximize the impact of software features. The goal is to improve software development processes for a diverse range of clients in the DevOps market.
Key Metrics
Oakland, CaliforniaHeadquarters
2014Year Founded
$321.3MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
501-1,000Employees