Senior Performance Marketing Specialist
TeikametricsSalary not specified
- Full Time
- Senior (5 to 8 years)
$53,000 – $85,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Digital Health, Marketing & AdvertisingIndustries
Requirements
Candidates must possess a Bachelor’s degree in Marketing, Communications, Business, or a related field, along with 5 or more years of experience in digital marketing, demonstrating proven expertise in both inbound and performance marketing strategies. Proficiency in marketing ad tech platforms such as Google Ads, Meta Campaign Manager, LinkedIn Campaign Manager, and experience with ABM platforms like 6sense, DemandBase, Rollworks, or Terminus are required. Strong analytical skills and the ability to make data-driven decisions are also essential qualifications.
Responsibilities
The Senior Digital Inbound Specialist will develop and implement comprehensive inbound marketing strategies encompassing SEM, SEO, paid social media, and paid advertising to attract, engage, and convert leads. They will analyze paid advertising platforms, conversion rates, and KPIs to optimize performance, conduct keyword research and on-page SEO to improve search engine rankings, manage paid social media engagement and campaigns, and implement account-based marketing strategies to target key accounts. Furthermore, the role involves regularly reporting on inbound marketing performance, staying current on industry trends, and managing the digital marketing budget to maximize ROI.
Skills
Inbound Marketing
SEM
SEO
Paid Social Media
Paid Advertising
Data Analysis
Keyword Research
Campaign Management
Performance Reporting
Budget Management
PatientPoint
Delivers targeted health information solutions
About PatientPoint
PatientPoint provides targeted health information to patients and healthcare providers at critical points in the care journey, focusing on patient engagement and education. Its engagement platform delivers relevant health information through various touchpoints, such as waiting rooms and remote monitoring, ensuring patients receive timely information that can positively influence their health behaviors. The company differentiates itself by connecting healthcare providers with pharmaceutical and health brands through point-of-care marketing, while also offering solutions for improving online presence and reputation. PatientPoint's goal is to enhance patient experiences and health outcomes through personalized engagement solutions.
Key Metrics
Cincinnati, OhioHeadquarters
1987Year Founded
$136.3MTotal Funding
LATE_VCCompany Stage
Biotechnology, HealthcareIndustries
501-1,000Employees