Senior Demand Generation Manager at ActiveCampaign

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, SaaSIndustries

Requirements

8+ years of experience in B2B demand generation or related marketing roles
Proven track record of developing and executing successful demand generation campaigns with measurable results
Experience with both sales-led and product-led growth motions
“Get it shipped” attitude that enables working across teams to launch new, cross-functional activities while emphasizing business impact
Familiarity with marketing and analytics tools such as Looker, Adobe Analytics, ZoomInfo, and ActiveCampaign

Responsibilities

Design, implement, and optimize multi-channel demand generation campaigns across the entire buyer's journey
Develop new lead acquisition channels while partnering with lifecycle and sales teams to create and optimize conversion paths
Collaborate across product marketing, lifecycle marketing, events, and sales to ensure a coordinated and seamless buying journey
Create targeted demand generation campaigns for the U.S. market alongside scalable digital initiatives
Monitor and analyze KPIs across existing and new activities to identify opportunities for additional investment or strategic reallocation
Execute with a hands-on approach, working across internal teams and external vendors to accelerate demand generation initiatives

Skills

Demand Generation

B2B Marketing

Multi-Channel Campaigns

Lead Acquisition

Conversion Optimization

KPIs Analysis

Looker

Adobe Analytics

ZoomInfo

Product-Led Growth

Sales-Led Growth

ActiveCampaign

Customer experience automation platform for businesses

About ActiveCampaign

ActiveCampaign offers a platform that helps businesses automate and personalize their customer interactions by integrating sales, marketing, and customer service functions. The platform includes tools for email marketing, customer relationship management (CRM), and marketing automation, along with pre-built automation templates for quick setup. ActiveCampaign stands out from competitors by focusing on a wide range of industries and providing tailored automation solutions. The company's goal is to enhance customer engagement and support business growth through effective automation.

Chicago, IllinoisHeadquarters

2003Year Founded

$350.2MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Mental Health Support

Professional Development Budget

Home Office Stipend

Sabbatical Leave

Risks

Increased competition from Mailchimp and Constant Contact may pressure pricing.

Integration with OneSignal raises potential data privacy concerns.

Expansion into new markets like Poland requires significant investment and resource management.

Differentiation

ActiveCampaign offers 800+ pre-built automation for diverse business needs.

The platform integrates sales, marketing, and customer service for seamless customer interactions.

ActiveCampaign HQ provides tailored solutions for franchise and multi-location businesses.

Upsides

Integration with OneSignal enhances push notification capabilities for better customer engagement.

New executive team members bring proven martech experience, driving strategic growth.

Expansion into Krakow taps into local technical expertise, strengthening global operations.

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