Senior Demand Generation Manager

Salary: $145K - $160K Location Type: Remote Employment Type: FullTime

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded.

We have raised over $700M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Bedrock Capital, Meritech Capital Partners, and Initialized Capital. Now surpassing a $7.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity

We’re seeking a strategic and driven Senior Demand Generation Manager to join our Marketing team, reporting to the Senior Director of Marketing. As Senior Demand Generation Manager, you will be responsible for owning the strategy and execution of demand generation programs that drive high-quality pipeline across our public safety customer base. You’ll design, implement, and refine multi-channel campaigns that align with our go-to-market strategy, with high collaboration with the sales team.

This is a high-impact role for a self-starter with proven experience in public safety or government sectors, excellent collaboration skills, and a deep understanding of what it takes to influence buying decisions in complex sales cycles.

Key Responsibilities

• Translate company-wide GTM plans into actionable demand generation initiatives, aligned with sales and product marketing.
• Build and scale ABM campaigns targeting strategic public safety accounts including law enforcement, municipalities, and government agencies. Use intent data and account insights to tailor messaging and tactics.
• Own multi-touch, full-funnel campaign planning and execution across channels including email, paid media, webinars, direct mail, and field events.
• Pipeline & Revenue Impact: Partner closely with sales and marketing operations to track and report on campaign performance, pipeline contribution, and ROI. Optimize campaigns to meet pipeline goals.
• Work with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content, PR, Creative, Events & Revenue Operations) to ensure cohesive messaging, timely enablement, and efficient hand-offs.
• Leverage industry insights to craft persona-specific outreach that speaks to the unique challenges and goals of public safety professionals (e.g., chiefs, patrol commanders, analysts or city officials).
• Understanding martech stack from Salesforce, Sales Nav, Seismic, Gong, 6sense (or Demandbase).
• Understand the use of tech stack to segment audiences, automate campaigns, and analyze performance data.

Requirements

• 7+ years of B2B marketing experience, with at least 5+ years in demand generation, ABM or growth marketing roles.
• Experience working with account-based marketing, specifically 1-to-1 account support.
• Demonstrated experience working in or marketing to public safety, law enforcement, or government sectors.