Senior Demand Generation Manager

The Senior Demand Generation Manager will translate company-wide go-to-market plans into actionable demand generation initiatives, aligning with sales and product marketing strategies. They will build and scale ABM campaigns targeting strategic public safety accounts, utilizing intent data and account insights to tailor messaging and tactics. This role involves owning multi-touch, full-funnel campaign planning and execution across various channels, including email, paid media, webinars, direct mail, and field events. The manager will partner closely with sales and marketing operations to track and report on campaign performance, pipeline contribution, and ROI, optimizing campaigns to meet pipeline goals. Collaboration with cross-functional teams such as Sales, Sales Enablement, Product Marketing, Content, PR, Creative, Events, and Revenue Operations is essential to ensure cohesive messaging, timely enablement, and efficient hand-offs. Leveraging industry insights to craft persona-specific outreach that addresses the unique challenges and goals of public safety professionals is also a key responsibility.