Senior Demand Generation Manager

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Software, SaaS, Home ServicesIndustries

Requirements

The ideal candidate will have a proven track record in demand generation and growth marketing, with experience in building and scaling lead generation engines. A strong understanding of various stages of the buyer journey, from unaware to solution-aware, is essential. Experience with organic and low-cost acquisition tactics such as content syndication, lead magnets, webinars, and nurture tracks is required. The ability to analyze funnel metrics, provide data-driven recommendations, and collaborate effectively across teams is also necessary.

Responsibilities

The Senior Demand Generation Manager will champion and shape the company's demand creation and early-stage lead generation strategies. They will build, test, and iterate lead generation programs targeting home service business owners at multiple awareness stages, developing scalable methods for lead attraction, nurturing, and conversion outside of the existing free trial funnel. This role involves rapidly prototyping new acquisition tactics, rigorously analyzing funnel metrics for optimization, and codifying successful programs into best-practice toolkits. The manager will collaborate horizontally with the Demand Generation team and cross-functionally with Lifecycle Marketing, Sales, Revenue Operations, Web Strategy, Creative Studio, and Community teams to optimize the lead journey and support company objectives for reduced reliance on paid marketing, increased pipeline efficiency, and expanded organic growth.

Skills

Demand Generation

Growth Marketing

Lead Generation

Marketing Strategy

Nurturing

Data Analysis

Campaign Management

Marketing Automation

SEO

SEM

Content Marketing

Social Media Marketing

Email Marketing

CRM

B2B Marketing

SaaS Marketing

Jobber

SaaS platform for home service management

About Jobber

Jobber provides software solutions tailored for home service businesses, helping them manage operations like quoting, scheduling, invoicing, and payment collection. The platform operates on a subscription model, allowing small to medium-sized businesses in industries such as cleaning, landscaping, plumbing, and HVAC to access its features for a recurring fee. Jobber simplifies the management process, making it easier for businesses to serve their customers. It includes a mobile app and offers unlimited one-on-one support, along with resources like salary reports to assist in hiring. Jobber's goal is to enhance the efficiency and effectiveness of home service businesses.

Edmonton, CanadaHeadquarters

2011Year Founded

$180.7MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Parental Leave

Professional Development Budget

Wellness Program

Risks

Increased competition from AI-driven platforms may reduce Jobber's market share.

Economic fluctuations could impact small businesses' ability to afford Jobber's services.

Integration issues with third-party services may lead to customer dissatisfaction.

Differentiation

Jobber offers a comprehensive SaaS platform for home service businesses.

The platform integrates AI tools like Jobber Copilot for enhanced decision-making.

Jobber's subscription model includes features like quoting, scheduling, and invoicing.

Upsides

Jobber's AI-powered Copilot enhances business strategies and operations.

The partnership with Stripe offers embedded financial services for better cash flow management.

Jobber's new marketing tools help businesses grow through online reviews and campaigns.

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