Director of B2B Marketing, Demand Generation
EventbriteSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Enterprise Software, Financial TechnologyIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience, and have 4-6 years of experience in B2B demand generation, preferably in SaaS or technology. Proficiency in marketing automation platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce is required, along with familiarity with ABM platforms and intent data tools. Strong analytical skills, excellent communication, and the ability to manage multiple projects in a fast-paced environment are essential.
Responsibilities
The Demand Generation Manager will design, launch, and manage multi-channel marketing campaigns including email, paid media, digital, webinars, partner programs, and events. This role involves building and executing account-based marketing (ABM) initiatives, creating mid-funnel and bottom-funnel programs, and collaborating with sales and product marketing teams. Key duties include tracking and reporting on KPIs such as MQLs, SQLs, pipeline contribution, and campaign ROI, while continuously analyzing and optimizing campaign performance.
Skills
Demand Generation
Marketing Campaigns
Pipeline Generation
Revenue Growth
Multi-channel Marketing
Email Marketing
Paid Media
Digital Marketing
Webinars
Partner Programs
Events
Account-Based Marketing (ABM)
Sales Alignment
Lead Follow-up
Nurture Tracks
Sales Plays
Content Development
Messaging
Persona Development
Enable
SaaS platform for managing rebate programs
About Enable
Enable specializes in rebate management software designed for business-to-business (B2B) trading partners. Its main product is a Software-as-a-Service (SaaS) platform that simplifies the management of rebate programs, which are financial incentives manufacturers offer to distributors or retailers. This platform helps companies track, manage, and optimize their rebates, transforming a traditionally reactive process into a strategic advantage. Unlike many competitors, Enable focuses on providing a comprehensive solution that includes not only software tools but also educational resources through its Rebate Strategist University, which offers courses and certifications in rebate management. The goal of Enable is to help businesses maximize their rebate opportunities, ultimately driving revenue growth and enhancing their operational efficiency.
San Francisco, CaliforniaHeadquarters
2016Year Founded
$266.3MTotal Funding
SERIES_DCompany Stage
Enterprise Software, EducationIndustries
501-1,000Employees
Benefits
Fantastic holiday entitlement
Modern working from home policy
Flexible working hours
Regular social events
Free food and drink
Significant investment in skills development and training
Enhanced maternity pay and paternity leave
Employee equity scheme
Annual bonus
Pension
Life insurance
Risks
Emerging rebate management platforms could erode Enable's market share with innovative features.
Economic downturns may reduce spending on SaaS platforms, impacting Enable's revenue.
Data privacy regulations like GDPR pose compliance challenges as Enable expands globally.
Differentiation
Enable offers AI-powered analytics for enhanced rebate management decision-making.
The platform reduces payment timeframes from 12 to four weeks, improving cash flow.
Enable's Rebate Strategist University provides educational resources for professional growth in rebate management.
Upsides
Enable's Series D funding round raised $120 million, boosting its global expansion efforts.
The platform drives 40% year-on-year revenue growth for users' rebate programs.
Enable consistently earns High Performer recognition in G2's Reports, strengthening market presence.
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