Demand Generation Manager

About Enable

Employment Type: Full-time

Managing pricing and rebates shouldn’t be a hassle. Enable’s intelligent platform is built for the speed of today’s market, eliminating disconnects between pricing strategy and rebate execution. We help companies to increase profitability and simplify the complex with accurate, AI-powered insights, real-time performance monitoring, agreement optimization, and simplified rebate management.

After securing $291M in Series A-D funding and acquiring Flintfox in 2025, Enable is positioned for continued, significant growth. Since the launch of our flagship product in 2016, we have been rapidly scaling our client base, product offerings, and built a team of top-tier professionals committed to reshaping the industry.

Want a glimpse into life at Enable? Visit our Life at Enable page to learn how you can be part of our journey.

Job Summary

The Demand Generation Manager is responsible for developing and executing integrated marketing campaigns that generate qualified pipeline and accelerate revenue growth for Enable. This role combines strategic planning with hands-on execution, leveraging multi-channel programs to engage prospects, nurture accounts, and support sales. The Demand Generation Manager partners closely with sales, product marketing, and marketing operations to deliver measurable impact across the full funnel.

Duties and Responsibilities

• Design, launch, and manage multi-channel campaigns across email, paid media, digital, webinars, partner programs, and events.
• Build and execute account-based marketing (ABM) initiatives to engage and convert priority accounts.
• Partner with sales to align campaigns with go-to-market strategies, ensuring timely lead follow-up and feedback loops.
• Create mid-funnel and bottom-funnel programs, including nurture tracks, sales plays, and enablement campaigns to accelerate deals.
• Collaborate with product marketing to develop campaign messaging, content, and offers tailored to target personas and industries.
• Track and report on KPIs including MQLs, SQLs, pipeline contribution, and campaign ROI.
• Continuously analyze campaign performance, optimize for conversion and ROI, and provide data-driven recommendations.
• Partner with marketing operations to ensure accurate lead scoring, attribution, and reporting.

Knowledge, Skills, and Abilities (KSAs)

• Strong understanding of B2B demand generation best practices, including full-funnel campaign design and execution.
• Knowledge of lead lifecycle management, funnel conversion metrics, and pipeline acceleration tactics.
• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, or Pardot) and CRM systems (Salesforce required).
• Familiarity with ABM platforms (e.g., 6sense, Demandbase) and intent data tools preferred.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills with a collaborative, cross-functional mindset.
• Creative problem-solving skills and a bias toward execution.

Required Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 4–6 years of experience in B2B demand generation, preferably within SaaS or technology.
• Demonstrated success in building and optimizing campaigns that generate pipeline and accelerate revenue.
• Experience collaborating closely with sales teams to drive aligned go-to-market execution.
• Proven ability to measure, report, and optimize campaign performance against defined KPIs.

Total Rewards

At Enable, we’re committed to your professional growth. During the interview process, we will explore your experience, expertise, and role scope. Starting pay is determined by factors like location, skills, experience, market conditions, and internal parity.

Salary/Total Cash Compensation (TCC) is just one component of Enable’s Total Rewards package. Enable is committed to inves