Manager, CRM
GOAT GroupSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial ServicesIndustries
Requirements
Candidates should possess 5-7 years of hands-on experience managing CRM programs from conception through analysis, with a preference for experience in a consumer subscription product. They should be customer-obsessed and creative thinkers who care deeply about customer experiences and be proficient in leveraging complex marketing automation/CRM systems like Braze, Iterable, MoPub, ExactTarget or Responsys. Knowledge of customer segmentation, list management, deliverability, and CAN-SPAM laws is also required.
Responsibilities
As the Senior CRM Marketing Manager, you will drive strategic initiatives focused on customer lifecycle and engagement, lead the conceptualization and management of retention and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS, and in-app messaging, oversee blast campaigns, create and monitor complex journeys, triggers, and automations with static and dynamic content, ensure campaigns are set up and deployed accurately, collaborate cross-functionally with Design, Product, Engineering, and Data to deliver compelling new personalized customer journeys, and contribute to day-to-day operations for major Brigit CRM channels.
Skills
CRM management
Email marketing
Push notifications
SMS
In-app messaging
Campaign strategy
Journey automation
Segmentation
Data-driven marketing
Iterable
Handlebars scripting
Marketing automation systems (Braze, MoPub, ExactTarget, Responsys)
Brigit
Financial services for improving financial health
About Brigit
Brigit provides financial services aimed at helping everyday Americans improve their financial health. The company offers transparent and fair financial products that assist users in managing their finances effectively and avoiding unnecessary fees. Brigit's services are designed to promote wise spending and financial stability, ensuring that users can keep more of their money. Unlike many competitors, Brigit's business model aligns with the interests of its customers, focusing on putting money back into their hands rather than imposing high fees. The team at Brigit consists of experts from top institutions, bringing valuable experience in tackling financial insecurity. The company's goal is to enhance the financial well-being of its members through accessible and straightforward financial solutions.
Key Metrics
New York City, New YorkHeadquarters
2017Year Founded
$107MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees