CRM Program Manager

Employment Type: Full-time Location Type: Remote

---

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.

Learn more at experianplc.com.

---

Position Overview

As a CRM Program Manager, you will focus on both strategy and execution of email, push, and SMS campaigns with an emphasis on driving acquisition, engagement, and retention in the subscription space. You will help develop a strategy, manage daily campaign operations, and measure campaign effectiveness through key performance metrics such as open rates, click-through rates, and engagement with our product. You will partner with product, marketing, and analytics teams to deliver a seamless, personalized customer experience, using data-driven insights to increase strategies and achieve measurable results. You will report to the Online Marketing Director.

---

Main Responsibilities

Lifecycle Execution and Campaign Management

• Manage the end-to-end strategy of email marketing campaigns designed to increase traffic, engage with new partners, and encourage conversion, ensuring our customers are engaged throughout their lifecycle.

Campaign Reporting

• Own key metrics of campaign performance to understand initial performance, identify new opportunities, and test new assumptions and hypotheses.
• Work with the analytics team to present and share findings that could be impactful to other teams.

Collaboration

• Work with all contributors within the broader Experian ecosystem to ensure CRM campaigns align with product launch milestones, key performance goals, and ongoing programs.

Optimize Campaign Performance

• Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices.
• Use A/B testing and data-driven insights to improve open rates, click-through rates, and other key engagement metrics.
• Use segmentation and audience analysis to tailor messaging for maximum impact.

Project Facilitation

• Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.

---

Qualifications

• 4 years of experience in email marketing or CRM.
• Experience within financial services or a subscription-based business environment.
• Bachelor's degree in marketing, business, communications, or a related field.
• Experience providing email marketing programs at the enterprise level.
• Understand campaign performance metrics and translate data into applicable insights.

---

Additional Information

Benefits & Perks

• Great compensation package and bonus plan.
• Core benefits including full medical, dental, vision, and matching 401K.
• Flexible work environment, ability to work remote, hybrid, or in-office.
• Flexible time off including volunteer time off, vacation, sick, and 12 paid holidays.

Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people-first approach is award-winning; World's Best Workplaces™.