Lifecycle Marketing Manager

Position Overview

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Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Our technology not only helps our customers survive but thrive.

As a Senior Lifecycle Marketing Manager focused on adoption and expansion, you’ll help our customers go beyond onboarding to unlock the full value of Boulevard. This role is all about deepening engagement with our platform, increasing feature usage, and collaborating with Product Marketing and Customer Success to surface high-intent signals, identify opportunities to drive revenue growth, and highlight enhancements that make the product experience even better.

You’ll be a strategic owner of our lifecycle systems. Partnering closely with Ops and Data to ensure our programs are targeted, timely, and effective. You’ll help create a seamless experience across the customer journey by orchestrating thoughtful touchpoints across email, SMS, in-app, and human interactions with our customer-facing teams. This role is ideal for someone who thrives in a cross-functional environment, enjoys working across systems, and knows how to translate customer behavior into action.

Responsibilities

• Design and execute multi-channel lifecycle programs (email, in-app, SMS) that drive deeper product adoption and maximize value realization.
• Collaborate with Product Marketing to translate new feature releases into compelling, customer-facing lifecycle campaigns.
• Partner with Customer Success to define and act on expansion triggers, creating opportunities for upsell and cross-sell through behavior-based signals.
• Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure data accuracy, clean targeting, and reliable delivery.
• Work closely with Ops, Data, and Engineering to align lifecycle programs with broader customer journey insights and infrastructure (Salesforce, Chilipiper, Snowflake, etc).
• Establish and maintain scalable lifecycle campaign architecture that supports automation, segmentation, and testing across multiple channels.
• Analyze campaign performance and customer behavior to optimize targeting, creative, and timing while ensuring a high-impact experience across touchpoints.
• Collaborate with your counterpart (focused on activation and advocacy) to create a connected, end-to-end customer lifecycle experience.

Requirements

• A customer-centric mindset and passion for helping users unlock the full value of a platform.
• 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS).
• Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion.
• Strong technical fluency with Customer.io, Chameleon, and segmentation logic.
• Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner with data teams.

Company Information

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come do the best work of your life at Boulevard.