Senior Lifecycle Marketing Manager
Modern HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Self-Care Industry, Marketing TechnologyIndustries
Requirements
Candidates should have 3+ years of experience in lifecycle marketing, customer marketing, or retention/growth marketing roles, preferably in SaaS. They should possess a customer-centric mindset and a passion for helping users unlock the full value of a platform, along with strong technical fluency in Customer.io, Chameleon, and segmentation logic. Working knowledge of Salesforce, Snowflake, and Sigma is also required.
Responsibilities
As a Senior Lifecycle Marketing Manager, you will design and execute multi-channel lifecycle programs (email, in-app, SMS) to drive deeper product adoption and maximize value realization, collaborate with Product Marketing to translate new feature releases into compelling campaigns, partner with Customer Success to define and act on expansion triggers, own lifecycle execution systems and campaign logic within Customer.io and Chameleon, work closely with Ops, Data, and Engineering to align programs with customer journey insights, establish and maintain scalable campaign architecture, analyze campaign performance and customer behavior to optimize targeting, and collaborate with counterparts to create a connected customer lifecycle experience.
Skills
Lifecycle Marketing
Customer Engagement
Data Analysis
Product Marketing
Customer Success
Program Management
Cross-functional Collaboration
Boulevard
Business management platform for beauty services
About Boulevard
Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.
Key Metrics
West Hollywood, CaliforniaHeadquarters
2016Year Founded
$105.1MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees