Senior Creative Strategist, Social Media & Growth Marketing at Inkitt

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Technology, PublishingIndustries

Requirements

4+ years of experience in creative strategy working with a paid team
Excellent copywriting skills with a knack for crafting compelling messaging and storytelling that resonates with target audiences
Strong understanding of full-funnel marketing and its relationship to storytelling through ads
Experience in managing end-to-end creative development with the ability to communicate creative concepts to designers effectively
Strong analytical skills and data-driven thinking
Creative and innovative thinker with strong organizational and multitasking skills
Detail-oriented and capable of meeting tight deadlines
Team player with a positive attitude and strong work ethic
Ability to work independently and as part of a team
Love of all things romance: books, tv, movies, etc
Expertise in working with social platforms and influencers is a plus
Autonomous
Bring solutions instead of problems
Data driven
Quick to action
A high functioning workaholic
Looking for exponential career growth
Have lots of fun building a generational AI x Entertainment company

Responsibilities

Read books and watch series to extract key USP’s and pivotal elements, then synthesize them into comprehensive creative briefs
Partner with the paid team to brainstorm, optimize, and provide creative direction based on best practices, historical learnings, and competitive trends
Act as a story "producer" and collaborate with the Content team to transform conceptual ideas into engaging stories across various media platforms
Oversee creative production lifecycle of respective briefs and provide feedback to designers
Submit and manage creative tickets from end-to-end, collaborating with stakeholders to receive feedback where needed
Stay on top of trends and competitors' strategies; find the next breakout format and/or platform
Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives
Manage external partners for outsourced creative production

Skills

Key technologies and capabilities for this role

CopywritingCreative StrategyStorytellingFull-Funnel MarketingPaid MediaCreative ProductionTrend AnalysisCompetitor AnalysisCreative BriefsSocial Media MarketingGrowth Marketing

Questions & Answers

Common questions about this position

What benefits does Inkitt offer?

Inkitt offers a 401k plan, health benefits including medical, dental, and vision coverage, professional coaching for everyone, team-building events like the annual Tulum trip, and unlimited access.

What is the salary for this Senior Creative Strategist role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 4+ years of experience in creative strategy working with a paid team, excellent copywriting skills, strong understanding of full-funnel marketing, experience managing end-to-end creative development, strong analytical skills, and a love of romance books, TV, and movies.

What kind of person is Inkitt looking for in this role?

Inkitt seeks autonomous individuals who bring solutions, are data-driven, quick to action, high-functioning workaholics looking for exponential career growth, and enjoy having fun building an AI x Entertainment company.

Inkitt

Reader-powered digital publishing platform

About Inkitt

Inkitt operates as a reader-powered publisher, offering a platform where readers can access a diverse range of books for free across various genres like fantasy, sci-fi, romance, and more. The platform allows readers to provide feedback to authors, influencing the development of stories. Authors can submit their works, which Inkitt evaluates based on reader engagement metrics such as reading time and feedback. Successful stories are then offered publishing deals, including distribution on Inkitt's sister app, GALATEA. This data-driven approach helps Inkitt reduce risk by focusing on stories that have already garnered reader interest. The company generates revenue through publishing deals, sharing profits with authors, and potentially from premium content. Inkitt's goal is to connect readers with new literary talent while providing authors a platform to showcase their work.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$113.7MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Consumer Goods, EntertainmentIndustries

201-500Employees

Benefits

401(k) Retirement Plan

Health Insurance

Dental Insurance

Vision Insurance

Risks

Over-reliance on AI may lead to story homogenization, alienating readers.

Rapid TV series expansion could strain resources, affecting quality.

Privacy concerns over hyper-personalization may lead to regulatory scrutiny.

Differentiation

Inkitt uses AI-driven ReadRank to predict bestsellers, enhancing story selection.

GalateaTV transforms e-books into short-form TV series, expanding content reach.

Inkitt's Author Subscription Program offers authors 100% revenue, incentivizing content creation.

Upsides

Inkitt's $37M funding supports AI development for content optimization.

Interactive storytelling trends could enhance Inkitt's reader engagement.

Cross-media franchising offers potential for increased brand reach and revenue.

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