Senior Content Product Manager

Senior Content Product Manager

Employment Type: Full-Time Location Type: Remote Salary: [Salary information not provided]

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍

As a global leader in the Health & Fitness industry, we’ve achieved over 220 million installs with life-changing apps designed to boost well-being for millions. Our mission is to improve the health of people worldwide through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys. This mission is powered by a diverse team of over 700+ passionate professionals across 5 global hubs.

Why Welltech?

Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users while continually evolving ourselves.

What We're Looking For

We are seeking an innovative and data-driven Senior Content Product Manager to lead the content strategy and execution for a groundbreaking new health and wellness product. This pivotal 0-1 role will focus exclusively on in-product content (e.g., video classes, articles, recipes, interactive experiences), rather than marketing content.

The ideal candidate will be instrumental in building a content management platform from the ground up, leveraging deep expertise in content strategy, user experience, and analytics to deliver engaging, scientifically-backed, and highly effective content that drives user retention, conversion, and overall product success.

Key Responsibilities

• Content Strategy: Design, develop, and implement a comprehensive content strategy for a new health and wellness mobile application, from initial concept to ongoing optimization.
• User Research: Conduct thorough user research, create user profiles, and analyze user behavior to inform content development and strategy.
• Performance Tracking: Define and establish key performance indicators (KPIs) for content, track metrics closely, and analyze content performance (e.g., retention, conversion, content rating) to identify opportunities for improvement.
• A/B Testing: Lead the entire A/B testing and experimentation process for content, from hypothesis formation and test design to results analysis and actionable insights.
• Content Creation & Curation: Oversee the creation and curation of diverse, high-quality, scientifically-proven content formats, including articles, videos, infographics, recipes, workouts, and more.
• Expert Collaboration: Collaborate extensively with a network of internal and external experts in fitness, dietetics, medicine, and other relevant fields to ensure content accuracy and credibility.
• Cross-Functional Alignment: Work cross-functionally with product, design, marketing, and monetization teams to ensure content aligns with overall product goals and user experience.
• Quality Control: Ensure rigorous content quality control through final review and, when necessary, actively participate in content creation.
• Documentation: Maintain and update comprehensive content documentation, including processes, guidelines, and best practices.
• Market Monitoring: Monitor market trends and competitor content strategies to keep the product's content offering fresh, relevant, and competitive.
• Project Management: Ensure the timely completion of content-related tasks and initiatives within estimated deadlines.

Required Skills

• Content Strategy for Product: Strong and proven experience in content strategy for product (not only Marketing), encompassing the full lifecycle from design and planning to implementation and optimization.
• User Experience and User Research: Demonstrable experience with user experience (UX) principles and conducting user research.
• A/B Testing: Extensive experience with A/B testing and experimentation, including hypothesis formation and results analysis.
• Business Acumen: Ability to translate business goals into content strategy.
• Metrics and KPI Experience: Proficiency in defining successful content metrics and KPIs, and a strong ability to track, analyze, and interpret content performance data to drive improvements.
• Data-Driven Approach: Advanced analytical skills with a focus on market analysis, user behavior, and content performance, utilizing tools such as Amplitude (basic level is acceptable).
• Multi-format Experience: [Specific multi-format experience details not provided]

Application Instructions

[Application instructions not provided]

Company Information

Welltech [Further company information not provided]