Senior Content Product Manager

Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & FitnessIndustries

Requirements

The ideal candidate should have a Bachelor’s degree and possess strong experience in content strategy for product, including the full lifecycle from design to optimization. They should demonstrate experience with user experience (UX) principles and user research, as well as extensive experience with A/B testing and experimentation. Furthermore, candidates must have business acumen to translate business goals into content strategy and proficiency in defining content metrics and KPIs, utilizing tools such as Amplitude.

Responsibilities

As a Senior Content Product Manager, you will design, develop, and implement a comprehensive content strategy for a new health and wellness mobile application, conducting user research and analyzing user behavior to inform content development. You will define KPIs, lead A/B testing, oversee content creation and curation, collaborate with internal and external experts, and ensure content quality control. Additionally, you will maintain content documentation, monitor market trends, and work cross-functionally with product, design, marketing, and monetization teams to drive user retention, conversion, and overall product success.

Skills

Content Strategy

User Experience

Analytics

Content Management

A/B Testing

User Research

Performance Metrics

Content Development

Mobile App

Health & Wellness

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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