Senior Commercialisation Manager – Enterprise at Planet

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Hospitality, PaymentsIndustries

Requirements

10+ years of experience in GTM, commercial strategy, or marketing leadership roles
Proven track record of leading cross-functional teams and delivering measurable business impact
Deep understanding of B2B SaaS, payments, or hospitality/retail verticals preferred
Strong analytical mindset with the ability to translate insights into action
Excellent communication and stakeholder management skills

Responsibilities

Define and evolve the GTM strategy in alignment with commercial and product priorities
Translate strategic objectives into actionable GTM plans, including campaign design, enablement, and lifecycle communications
Lead the execution of multi-channel campaigns (paid media, SEO, webinars, events) to drive pipeline and brand equity
Tailor GTM strategies for underpenetrated markets and segments, addressing current support model gaps
Drive cross-sell and upsell initiatives through ICP-based packaging and solution storytelling
Define and track KPIs across the GTM funnel, including MQLs, pipeline velocity, and campaign ROI
Use data to inform decisions, iterate on strategy, and report on performance to senior leadership
Ensure GTM activities are scalable, repeatable, and measurable
Build and lead a high-performing GTM team, driving execution excellence, and owning market outcomes across enterprise, mid-market, and developing segments
Unify presales, marketing, and customer experience under a single commercial umbrella, ensuring consistent messaging, campaign alignment, and market impact

Skills

GTM Strategy

Presales

Marketing

Campaign Management

SEO

Paid Media

Webinars

Events

Cross-Sell

Upsell

KPI Tracking

Pipeline Velocity

Campaign ROI

Data Analysis

Planet

High-resolution satellite imagery subscription service

About Planet

Planet captures high-resolution satellite images of the Earth using a fleet of small satellites called Doves. These satellites provide near-daily, detailed imagery across eight different bands, allowing clients to monitor environmental changes, manage resources, plan urban developments, and respond to disasters. The company operates on a subscription-based model, giving clients access to a vast library of images and data analytics tools. This approach ensures consistent revenue as clients require ongoing updates. Planet differentiates itself by offering customized solutions and educational resources through Planet School, helping users effectively utilize their platform. The goal of Planet is to be a leader in the geospatial intelligence market, providing valuable insights through frequent and detailed Earth observation.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$617.1MTotal Funding

IPOCompany Stage

Data & Analytics, AerospaceIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Remote Work Options

Wellness Program

Mental Health Support

Home Office Stipend

Phone/Internet Stipend

Tuition Reimbursement

Equity

Commuter Benefits

Volunteering Paid Time Off

Parental Leave

Risks

Increased competition from companies like Antaris threatens market share.

Recent layoffs may impact operational efficiency and innovation.

Expansion of partnerships may stretch resources, reducing service quality.

Differentiation

Planet operates the largest fleet of Earth-imaging satellites globally.

Their subscription model ensures continuous revenue from diverse sectors.

Planet's AI-driven analytics enhance satellite imagery insights significantly.

Upsides

AI-driven analytics can expand into agriculture and urban planning sectors.

Partnerships with platforms like UP42 enhance data offerings and capabilities.

Smart city management using satellite data offers new revenue streams.

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