Senior Channel Marketing Manager

About Vonage

Join Vonage and help us innovate cloud communications for businesses worldwide! Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's fully programmable unified communications, contact center and conversational commerce applications enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements. We live by our Vonage Values - Accountability, Trust, Collaboration, and Excellence.

Vonage Applications

Our Applications business unit focuses on delivering a suite of advanced communication tools designed to enhance customer engagement. From cloud contact centers to feature-rich unified communications solutions, our Applications team is dedicated to providing businesses with the tools they need to streamline operations and improve customer experiences.

Mission - Applications Group Partner Marketing

The candidate will join the Applications Group Partner Marketing team and be a part of a highly creative, energetic team that leads the marketing strategy for Channel, Alliances, ISVs and SIs in the Applications Group. We will leverage analysis of deep partner knowledge, third-party events and campaign data to develop actionable marketing strategies to build pipeline and close business. We collaborate with product, product marketing, corporate marketing, the social team, and the global events team to create unique and inspired event experiences that tell our story in a way that resonates with customers.

Why this Role Matters

The Channel Marketing Manager will own and execute the strategy for regional channel events, TSD events, campaigns, and exclusive Vonage Events on the Channel. The ideal candidate has hands-on experience owning end-to-end marketing plans and understands the Channel, its TSDs and Partners. The candidate should be passionate about business communications and adept at producing engaging email and social campaigns. The candidate should also have experience in the Channel ecosystem.

This position plays an instrumental role in defining the long-term direction in the indirect routes to market space. The ideal candidate will work alongside the rest of the product, alliances, sales and corporate marketing teams to create compelling value propositions, messaging and content in all areas of focus.

This role reports to the Global Director, Partner Marketing. This role is ideally based in the US and work East Coast hours.

Your Key Responsibilities

• Create campaigns Channel Managers to communicate with Partners.
• Approve regional events that will gather audiences, build pipeline and close business.
• Lead the marketing effort with 3 TSDs
• Identify market opportunities through research that will develop our mission and extend our reach.
• Build case studies on our identified best customers and share internally and with our partners.
• Regional budget management for events.
• Create engaging presentations and/or video content for use by the sales teams and use at tradeshows.
• Develop relationships TSD marketing teams and partner marketing teams.
• Develop executable joint marketing plans with our TSDs.
• Be the lead on campaign execution for all in-country events.
• Work closely with our global events team to execute 100+ events with the channel marketing team.
• Execute a cohesive partner marketing plan that engages our partners, deepens the relationship and keeps Vonage top-of-mind.
• Collaborate with the product team, product marketing to stay abreast of all new product releases.
• The ability to create messaging for tradeshows centered around products, new releases, vertical markets and company positioning.
• Become the P2P Champion for the Channel and Alliances Marketing Team
• Create campaigns to keep our partners informed about new developments