Senior Campaign Specialist
dbt Labs- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 6 years of experience in B2B marketing, specifically in field, campaigns, or demand generation roles within EMEA, with a proven track record of building and executing integrated marketing plans that achieve pipeline and revenue goals. Strong collaboration skills and experience working closely with regional sales teams are essential, alongside excellent project management and organizational abilities to handle multiple priorities in a fast-paced environment. The ability to develop compelling messaging and localize content for regional audiences, coupled with a data-driven mindset and experience measuring program impact, is also required.
The Senior Campaign & Field Marketing Manager will develop and execute integrated campaign plans tailored to EMEA market needs, driving awareness, engagement, and pipeline growth. They will partner with Sales and SDR teams to align marketing activities with target accounts and sales motions, plan and manage field marketing programs including events, account-based initiatives, and executive dinners, localize global campaigns and messaging for regional relevance, track and analyze program performance to optimize for results, and build strong relationships with stakeholders to drive adoption and alignment. Additionally, the role involves managing vendors, budgets, and timelines to deliver high-quality programs on schedule and within budget.
Sales intelligence and engagement platform
Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.