Apollo.io

Senior Campaign and Field Marketing Manager

Ireland

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & Advertising, Software as a Service (SaaS)Industries

Requirements

Candidates should possess at least 6 years of experience in B2B marketing, specifically in field, campaigns, or demand generation roles within EMEA, with a proven track record of building and executing integrated marketing plans that achieve pipeline and revenue goals. Strong collaboration skills and experience working closely with regional sales teams are essential, alongside excellent project management and organizational abilities to handle multiple priorities in a fast-paced environment. The ability to develop compelling messaging and localize content for regional audiences, coupled with a data-driven mindset and experience measuring program impact, is also required.

Responsibilities

The Senior Campaign & Field Marketing Manager will develop and execute integrated campaign plans tailored to EMEA market needs, driving awareness, engagement, and pipeline growth. They will partner with Sales and SDR teams to align marketing activities with target accounts and sales motions, plan and manage field marketing programs including events, account-based initiatives, and executive dinners, localize global campaigns and messaging for regional relevance, track and analyze program performance to optimize for results, and build strong relationships with stakeholders to drive adoption and alignment. Additionally, the role involves managing vendors, budgets, and timelines to deliver high-quality programs on schedule and within budget.

Skills

Campaign Planning
Field Marketing
Event Management
Account-Based Marketing
Webinars
Partner Co-Marketing
Localization
Performance Analysis
Vendor Management
Budget Management
Stakeholder Collaboration

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$244.3MTotal Funding
SERIES_DCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.
New executive hires could lead to strategic shifts misaligned with customer expectations.
Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.
The platform integrates sales intelligence with engagement tools in one unified solution.
Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.
The company raised $250 million, reaching a valuation of $1.6 billion.
Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

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