Senior Manager, Lifecycle Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

About Ethos: Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role: We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing to lead our B2B lifecycle marketing strategy. You will be responsible for developing and executing innovative lifecycle programs across multiple channels to drive conversions, enhance customer engagement, and maximize lifetime value for our suite of agent-focused insurance and fintech products.

You will manage and mentor a team of lifecycle marketers, drive high impact conversion strategies, and ensure effective execution of programs across email, SMS, in-product and other channels. You will be a data-driven leader, leveraging experimentation and insights to create compelling experiences and optimize campaigns for maximum impact. This role requires a strategic thinker with deep operational expertise, a passion for experimentation and optimization, and at least 8 years of experience in lifecycle marketing.

Requirements

• At least 8 years of experience in lifecycle marketing.
• Strategic thinking and planning abilities.
• Deep operational expertise.
• Passion for experimentation and optimization.
• Strong leadership and team management skills.
• Data-driven decision-making skills.

Responsibilities

• Develop and implement a comprehensive B2B lifecycle marketing strategy to drive client acquisition, engagement, retention, and expansion across various product lines.
• Lead and execute multi-channel lifecycle marketing programs, focusing on driving conversions, nurturing relationships, and improving client lifetime value.
• Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement.
• Collaborate closely with Product, Engineering, Creative, Sales, and Customer Success teams to define client journeys and integrate lifecycle marketing into a cohesive customer experience.
• Oversee the end-to-end campaign management process, including strategic planning, creative briefi