Senior Business Analyst (Marketing)

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not Specified

dbt Labs is seeking a highly skilled and strategic Senior Data Analyst to join their team. This cross-functional role will focus on supporting marketing initiatives by analyzing data across the entire customer funnel, from brand awareness to closed deals. The ideal candidate will help optimize campaigns, understand customer behavior, and accelerate revenue growth. This position offers the opportunity to work at a data-savvy company, collaborate with passionate analytics professionals, and contribute to shaping real strategy.

Requirements

• Strong understanding of Sales and Marketing motions, including inbound vs. outbound strategies.
• 4+ years of experience working with data.
• SQL experience is a must!
• Knowledge of the lead funnel lifecycle (e.g., Lead → MQL → SAL → SQL) and related metrics.
• Demonstrated ability in building and maintaining dashboards that communicate insights clearly and effectively (Tableau experience preferred).
• Comfortable working with data independently, from retrieval and analysis to visualization.
• Excellent collaboration skills, with the ability to partner with stakeholders to support data-related needs.
• Strong communication skills with the ability to translate complex data findings into clear, actionable insights for non-technical stakeholders.
• Hands-on experience with dbt is a strong plus!

Responsibilities

• Develop dashboards and reporting frameworks that provide visibility into revenue-driving activities across the Marketing organization.
• Identify potential data quality issues in CRM and related systems through analysis, and proactively flag them to RevOps and data engineering teams for resolution.
• Analyze campaign performance, funnel conversions, pipeline progression, and win/loss trends to identify actionable opportunities.
• Support ROI and attribution modeling for marketing programs and sales initiatives.
• Use historical data and predictive modeling to help guide future strategy decisions.

Company Information

• About Us: dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, they have grown from an open-source project into the leading analytics engineering platform, used by over 50,000 teams weekly. As of February 2025, dbt Labs has surpassed $100 million in annual recurring revenue (ARR) and serves over 5,400 dbt Cloud customers. They are backed by investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.
• Company Values:
  • Code-based data transformations unlock transparency, flexibility, and collaboration.
  • Analysts should adopt software engineering best practices to build trusted data products.
  • Core analytics infrastructure should be open source and user-controlled.
  • Analytic code—not just tools—should be shared and community-driven.
• Benefits at dbt Labs:
  • Unlimited vacation time with a culture that actively encourages time off.
  • 401k plan with a 3% guaranteed company contribution.
  • Comprehensive healthcare coverage.
  • Generous paid parental leave.
  • Health & wellness stipend.
  • Flexible stipends for:
    • Home office setup
    • Learning and development
    • Office space

Application Instructions

• Not Specified