Senior CRM Marketing Manager
BrigitSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Data & Analytics, AI & Machine Learning, Consumer Software, MarketingIndustries
Requirements
Candidates should possess experience with end-to-end campaign operational models utilizing Braze in conjunction with other technologies within a MarTech stack, along with hands-on development experience in Email, Push (In-App, Web-push), and SMS campaigns/Canvas. They should be proficient in working with Marketing teams and campaign briefs, managing end-to-end campaign design, build, QA, and delivery, and have experience with API triggers, Custom event, App configuration, Custom attributes, Campaign workflows, Access management, Folder hierarchy, tracking reports, and message center. Experience with IP-warmup and Migration campaigns is necessary.
Responsibilities
The Senior Braze Developer will serve as a trusted advisor to clients on Braze best practices and its capabilities, devising campaign strategy with key stakeholders, developing, executing, and leading email, push, and SMS lifecycle marketing programs to achieve target business KPIs, establishing rigorous A/B and multivariate testing plans, and driving continuous improvement in the end-to-end campaign process. Additionally, the role involves promoting and enforcing information security practices, identifying and assessing security risks, and ensuring data protection measures are integrated throughout the information lifecycle to safeguard sensitive information.
Skills
Braze
Email
Push Notifications
SMS
API
A/B Testing
Multivariate Testing
IP Warmup
Migration Campaigns
Webhook
Campaign Management
MarTech
Data Privacy
GDPR
Bounteous
Digital transformation consultancy enhancing customer experiences
About Bounteous
Bounteous provides digital transformation consulting services that focus on creating data-driven solutions to improve customer experiences and foster long-term loyalty. The company collaborates with clients in various sectors, including restaurants, convenience stores, payment systems, banking, insurance, and wealth management, to develop tailored digital solutions that address specific business challenges. Bounteous's approach emphasizes co-innovation, where they work closely with clients to enhance digital platforms and customer engagement strategies. Following a merger with Accolite Digital and the acquisition of Hathway, Bounteous expanded its service offerings to include comprehensive digital transformation, from strategy development to implementation and optimization. The company's goal is to deliver quick and effective results for clients, helping them remain competitive in a fast-evolving digital environment.
Key Metrics
Chicago, IllinoisHeadquarters
2003Year Founded
ACQUISITIONCompany Stage
Data & Analytics, Consulting, Consumer SoftwareIndustries
1,001-5,000Employees