[Remote] Director, Integrated Marketing at Houzz

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

At least 10+ years of experience in product marketing, integrated marketing, or brand strategy
4+ years of experience marketing SaaS software, cloud services, or other relevant technology
Experience building and executing large-scale integrated marketing campaigns that drive business results
Experience working successfully cross-functionally
Experience with business-to-business (B2B) buyer journeys
Bachelor's Degree in a related field (business/marketing)
Deep knowledge of upper funnel versus lower funnel dynamics
Master storyteller with the ability to craft a compelling narrative across different channels
Experience in campaign performance measurement and optimization
Excellent communication and presentation skills, and executive presence

Responsibilities

Own and drive the integrated marketing communications strategy for Houzz Pro, ensuring alignment to business priorities and revenue goals
Lead and shift the industry narrative around technology in the construction and design sector and the power of AI and technology to help businesses in our industry simplify operations and scale successfully
Lead planning and execution of integrated marketing initiatives that drive awareness, consideration, conversion, usage, and brand love across paid, owned, and earned channels, ensuring consistent messaging and brand alignment
Oversee creative development and content strategy, including launches, hero campaigns, thought leadership, and web
Drive alignment across marketing and sales
Use data and analytics to measure marketing and campaign performance, optimize in real time, and inform future planning

Skills

Houzz

Online platform for home improvement services

About Houzz

Houzz is an online platform focused on home improvement and remodeling. It connects homeowners with professionals such as contractors, architects, and interior designers. Homeowners can browse a directory of professionals to find the right fit for their projects, while professionals can create detailed profiles to market their services. The platform also offers a wealth of inspiration and ideas for homeowners, allowing them to explore different styles and rooms, and connect with local experts. Houzz differentiates itself from competitors by combining a marketing tool, customer relationship management (CRM) system, and project management features into one platform. The company's goal is to facilitate home improvement projects by making it easier for homeowners to find professionals and for professionals to showcase their work.

Palo Alto, CaliforniaHeadquarters

2009Year Founded

$596.9MTotal Funding

LATE_VCCompany Stage

Consumer Software, Enterprise Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Paid Vacation

Home Office Stipend

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Mental Health Support

Professional Development Budget

401(k) Retirement Plan

Health Savings Account/Flexible Spending Account

Wellness Program

Risks

Emerging platforms offering similar services at lower costs threaten Houzz's market share.

DIY home improvement apps may reduce demand for professional services on Houzz.

Economic downturns could negatively impact the home remodeling industry and Houzz's revenue.

Differentiation

Houzz offers the largest residential design database globally, enhancing user inspiration and ideas.

The platform integrates CRM and project management tools for professionals, streamlining their operations.

Houzz's international presence in cities like London and Tokyo broadens its market reach.

Upsides

Houzz Pro's new AI tools enhance project management and reduce costly errors for professionals.

The rise of smart home technology offers Houzz opportunities to expand its product offerings.

Increased demand for biophilic design allows Houzz to feature more nature-inspired ideas.

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