Sr. Product Marketing Manager
Abarca HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
$60,000 – $80,000Compensation
Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Marketing, Medical DevicesIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business Administration, or a related field, along with a minimum of 7 years of experience in brand management, preferably within the healthcare or medical device industry. Strong analytical skills and experience with web analytics are essential, as is a demonstrated ability to manage website content and SEO strategies.
Responsibilities
The Senior Brand Manager MyFreeStyle US will monitor web traffic, manage web analytics, and ensure the HCP website meets business needs. They will be responsible for ongoing content updates, creating and modifying web pages within a CMS, managing SEO, coordinating web operations and maintenance, driving keyword search and optimization, and coordinating web page development. Additionally, the role involves executing A/B and multivariate testing, working with internal and external teams, and participating in the development of channel strategy and tactics, as well as collaborating with product marketing and IT partners to develop and execute website efforts.
Skills
Web Analytics
SEO
CMS
A/B Testing
Multivariate Testing
Keyword Research
Content Management
HCP Website Management
Abbott
Healthcare solutions in diagnostics and devices
About Abbott
Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.
Key Metrics
Lake Bluff, IllinoisHeadquarters
1888Year Founded
IPOCompany Stage
HealthcareIndustries
10,001+Employees