Senior Brand Manager MyFreeStyle US

Alameda, California, United States

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$60,000 – $80,000Compensation

Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Marketing, Medical DevicesIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business Administration, or a related field, along with a minimum of 7 years of experience in brand management, preferably within the healthcare or medical device industry. Strong analytical skills and experience with web analytics are essential, as is a demonstrated ability to manage website content and SEO strategies.

Responsibilities

The Senior Brand Manager MyFreeStyle US will monitor web traffic, manage web analytics, and ensure the HCP website meets business needs. They will be responsible for ongoing content updates, creating and modifying web pages within a CMS, managing SEO, coordinating web operations and maintenance, driving keyword search and optimization, and coordinating web page development. Additionally, the role involves executing A/B and multivariate testing, working with internal and external teams, and participating in the development of channel strategy and tactics, as well as collaborating with product marketing and IT partners to develop and execute website efforts.

Skills

Web Analytics

SEO

CMS

A/B Testing

Multivariate Testing

Keyword Research

Content Management

HCP Website Management

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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