Senior Audience Manager, International at The New York Times

London, England, United Kingdom

The New York Times Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, JournalismIndustries

Requirements

  • Deep experience in audience engagement, social media, SEO and digital journalism for a news organization
  • Exceptional news and editorial judgment, writing and editing skills, and knowledge of Times style
  • Strong analytical skills with a track record of using data to inform editorial decisions
  • Proven experience managing teams in a fast-paced news environment and collaborating across time zones effectively around the world
  • Deep understanding of mainstream and emerging social channels and messaging platforms and consistent record running them

Responsibilities

  • Lead and manage a team of international audience editors across search, social and community, overseeing their daily work and guiding longer term strategic projects
  • Oversee The Times’s off-platform presence across social media, messaging platforms, and other initiatives, refining our voice for an international readership
  • Monitor the daily global news landscape, share trends from search and social and flag coverage opportunities for the main storylines driving the day
  • Identify coverage and format opportunities to expand our reach and draw in new readers
  • Lead audience coverage of breaking news and live events, conceive and execute innovative social plans for enterprise projects, and anticipate areas of reader interest for major storylines
  • Support the development and execution of our international growth strategy through audience reporting, insights, analysis and collaboration across the newsroom and company
  • Analyze internal and external data to share performance insights and opportunities on a daily and weekly basis, and contribute to regular audience performance updates
  • Develop testing strategies around medium and message to inform a constantly updating set of best practices for engaging off-platform audiences
  • Partner with editors to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Skills

Journalism
Audience Engagement
Team Management
Search Optimization
Social Media
Community Management
Audience Analytics
Reader Insights
Digital Strategy
Off-Platform Content

The New York Times

Digital and print news organization

About The New York Times

The New York Times provides news coverage, analysis, and opinion pieces on various topics such as politics, business, technology, and culture, catering to a global audience. Its products include both digital and print editions, which operate on a subscription-based model, generating revenue from over 10 million paid subscriptions. The company also earns income through advertising, including display ads and sponsored content. What sets The New York Times apart from competitors is its reputation for reliable journalism and in-depth reporting. Additionally, it offers specialized services like NYT Cooking, which enhances the value for subscribers. The goal of The New York Times is to deliver high-quality journalism while adapting to the changing media landscape.

New York City, New YorkHeadquarters
1850Year Founded
$600.2MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
5,001-10,000Employees

Benefits

Remote Work Options
Hybrid Work Options

Risks

Legal challenges from AI companies could strain financial resources.
Internal conflicts over editorial policies may affect staff morale and integrity.
Collaborations may lead to conflicts over editorial control and revenue sharing.

Differentiation

The New York Times has won 98 Pulitzer Prizes, more than any other newspaper.
It offers specialized services like NYT Cooking, enhancing subscriber value.
The company boasts over 10 million paid subscriptions, leading in digital news.

Upsides

Increased demand for audio content boosts The New York Times' podcast offerings.
Growing interest in climate change topics can expand The New York Times' readership.
The popularity of newsletters strengthens subscriber relationships and engagement.

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