Senior Associate, Product Marketing at Eko

Emeryville, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital HealthIndustries

Requirements

Bachelor's degree in Business Administration, Marketing, or a related field
5-8+ years of experience in management consulting, product or growth marketing, product

Responsibilities

Oversee Eko+ Project Roadmap: Own and evolve the Eko+ growth roadmap, prioritizing initiatives based on business impact, and driving execution in partnership with cross-functional teams
Analyze Customer Data & Insights: Regularly gather and synthesize customer data and feedback to identify trends and inform roadmap priorities
Experimentation & Testing: Independently design and execute experiments and A/B tests that inform key roadmap decisions and drive measurable improvements in acquisition and retention
Refine Eko+ Positioning and Messaging: Collaborate with Marketing, CX, and Product teams to iterate on Eko+ positioning and messaging both pre- and post-purchase to improve awareness and engagement
Performance Reporting: Own weekly performance reporting, building dashboards that track progress toward Eko+ targets and surfacing insights that drive strategic decisions
Product Improvement Support: Partner with Product, Design, and Software teams to inform the Eko App and Eko+ product roadmaps with the goal of increasing member engagement and retention
Stakeholder Communication: Drive alignment across Marketing, Product, and Customer Experience teams by proactively communicating progress, risks, and learnings to keep initiatives on track
Market Analysis: Assess market, customer, and competitive trends to surface actionable insights that inform Eko+ positioning and strategic roadmap decisions
Process Improvement: Identify areas for process improvement and implement solutions to enhance efficiency and customer experience
Budget Management: Support effective use of resources for Eko+ initiatives and maintain an understanding of the product’s unit economics and contribution margin
Compliance Monitoring: Ensure all Eko+ initiatives align with company policies, regulations, and compliance standards, upholding integrity and trust across all customer touchpoints

Skills

Product Marketing

Growth Strategies

Retention

Customer Insights

Data Analysis

Cross-Functional Collaboration

Project Roadmap

Member Engagement

Eko

Advanced digital stethoscopes for cardiovascular detection

About Eko

Eko Health specializes in advanced medical devices and software that enhance the detection of cardiovascular diseases. Their main product is an electronic digital stethoscope that integrates with AI-powered software to help healthcare professionals identify heart conditions more accurately. The stethoscopes feature Bluetooth connectivity, noise cancellation, and amplification, allowing clinicians to listen wirelessly and clearly. The AI software automatically checks for signs of heart disease, such as atrial fibrillation and heart murmurs, providing reliable results without interrupting the examination process. Eko Health differentiates itself from competitors by combining traditional stethoscope functionality with modern digital enhancements and leveraging a large dataset of real-life heart sounds to train its AI for accurate detection. The company's goal is to improve early detection and timely intervention in heart and lung diseases, ultimately leading to better patient outcomes.

Oakland, CaliforniaHeadquarters

2013Year Founded

$227.8MTotal Funding

SERIES_DCompany Stage

AI & Machine Learning, Biotechnology, HealthcareIndustries

51-200Employees