Responsibilities

The Senior Analytics Manager will design and deploy data collection strategies, documenting implementation plans and guidelines, and implementing advanced tagging solutions through custom scripts and tag management tools. They will also lead client data measurement, strategy, and the daily management of assigned client accounts, focusing on measurement insights, discovery, and optimization of marketing channels and web properties. The role involves presenting project updates and technology use cases to teams and clients, providing support and mentorship to team members, investigating and resolving Google Analytics and Tagging issues, creating tracking plans and implementation guides, configuring analytics tags, validating tracking implementations, and designing reporting dashboards with Looker Studio.