Senior Marketing Operations Analyst
Marqeta- Full Time
- Senior (5 to 8 years)
The Senior MarTech Manager should possess proven experience in MarTech strategy and execution, ideally in a mid-sized or large technology company. They require a deep understanding of MarTech tools and ecosystems, including CRM, marketing automation, web analytics, and conversion optimization platforms. Strong experience working with data teams, understanding how to build marketing tools that interface with a data warehouse, and experience with BigQuery are also necessary. Hands-on experience managing Google Analytics and other marketing measurement tools is required, along with experience with Customer Engagement Platforms (CEPs) such as Braze.
As a Senior MarTech Manager, you will be responsible for defining and owning the MarTech strategy, acting as a bridge between Marketing and the Data organization, owning marketing analytics platforms, managing MarTech operations and vendor relationships, staying ahead of trends in AI and marketing innovation, and improving website and conversion optimization strategies. You will also work cross-functionally with Marketing, IT, Data, Engineering, and Product teams to ensure the MarTech ecosystem is scalable, effective, and innovative.
Not-for-profit organization promoting internet health
Mozilla operates as a not-for-profit organization focused on promoting an open and accessible internet. Its main product is the Firefox browser, which emphasizes user privacy and security. Mozilla generates revenue through partnerships and search engine royalties, allowing it to reinvest in projects that enhance internet health rather than distributing profits to shareholders. This commitment to user empowerment and ethical practices sets Mozilla apart from traditional for-profit tech companies. Additionally, Mozilla engages in advocacy and educational initiatives through the Mozilla Foundation, supporting open-source projects and internet literacy programs. The goal of Mozilla is to create a better internet for everyone by prioritizing user-centric products and fostering a healthier online ecosystem.