Martech Lead

Position Overview

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About Mozilla

Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser, and Pocket, a service for keeping up with the best content online. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people. The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms.

About the Role

As a Senior MarTech Manager, you will be a key leader in shaping our marketing technology strategy and execution. Reporting directly to the Director of Websites & MarTech, you will be responsible for building a cohesive MarTech roadmap, optimizing website conversion strategies, integrating marketing tools with our data infrastructure, owning key analytics platforms, and managing MarTech operations. You will work cross-functionally with Marketing, IT, Data, Engineering, and Product teams to ensure our MarTech ecosystem is scalable, effective, and innovative. This is a high-impact, hands-on role. You’ll need to be both strategic and executional, comfortable defining big-picture initiatives while rolling up your sleeves to implement them.

Your Key Responsibilities

• Define & Own the MarTech Strategy: Develop and implement a roadmap that aligns with business goals, ensuring marketing technology investments drive real impact.
• Marketing Data & Infrastructure: Act as the bridge between Marketing and our Data organization, working closely with data engineering to build tools that enable marketers to access and use insights from our data warehouse.
• Analytics & Measurement: Own and manage marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) to ensure our teams have clear, actionable data.
• Marketing Operations & Vendor Management: Manage contracts and relationships with key MarTech vendors, oversee tool integrations, and work closely with IT, SRE, and Engineering to ensure system reliability.
• Emerging Tech & AI Thought Leadership: Stay ahead of trends in AI and marketing innovation, providing strategic recommendations and driving experimentation in new technologies.
• Website & Conversion Optimization: Improve how marketing tools integrate with our website, optimize conversion strategies, and support A/B testing initiatives.

Your Professional Profile

• Proven experience in MarTech strategy and execution, ideally in a mid-sized or large technology company.
• Deep understanding of MarTech tools and ecosystems, including CRM, marketing automation, web analytics, and conversion optimization platforms.
• Strong experience working with data teams, understanding how to build marketing tools that interface with a data warehouse.
• Experience with BigQuery and how it integrates with marketing data infrastructure.
• Hands-on experience managing Google Analytics and other marketing measurement tools.
• Experience with Customer Engagement Platforms (CEPs) such as Braze, and how they integrate into a MarTech ecosystem to enhance customer experiences.
• Excellent collaborator management skills—able to align cross-functional teams, influence.