Responsibilities

The Senior Analytics Manager will design and deploy data collection strategies, documenting implementation plans and guidelines, implementing advanced tagging solutions through custom scripts and tag management tools, and ensuring data cleanliness and reliability. They will lead client data measurement, strategy, and the daily management of assigned client accounts, focusing on measurement insights, discovery, and optimization of marketing channels and web properties. The role involves presenting project updates and use cases to teams and clients, providing support and mentorship to team members, investigating Google Analytics and Tagging issues, creating tracking plans, configuring tags with Google Tag Manager, validating implementations, and designing reporting dashboards with Looker Studio.