Senior Analyst - Retail

Halifax, Nova Scotia, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Consumer Packaged Goods (CPG)Industries

Requirements

Candidates must possess a post-secondary degree in Marketing/Business or a related field, coupled with at least 2 years of experience in marketing, retail, or category management, preferably within the CPG or retail industry. Strong analytical skills, demonstrated ability to provide data insights and address client business issues, excellent written and verbal communication, and presentation skills are essential. Proficiency in data manipulation, advanced Excel, Power BI, and/or Tableau, along with strong client relationship building and management skills are required. The ideal candidate will also possess a bold, nimble, and collaborative approach to problem-solving, be technically fluid, and have a proactive attitude towards challenging the status quo.

Responsibilities

The Senior Analyst will cultivate value-added partnerships with NielsenIQ's retailer clients, becoming their primary source of business insights. This role involves understanding client needs and delivering products, services, and analytical insights to help them achieve their business goals. Responsibilities include performing analysis, integrating diverse data sources, presenting findings to clients, developing strong relationships within the team and client organization, creating innovative insights, and influencing clients through a strong sales mindset.

Skills

Data Analysis

Retail Analytics

CPG Analytics

Excel

Power BI

Tableau

Client Relationship Management

Presentation Skills

Communication Skills

Data Manipulation

Category Management

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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