Senior Analyst, Performance Success at Dow Jones

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, AdvertisingIndustries

Requirements

Minimum of 2-4 years of experience in online advertising, campaign analysis, or performance marketing
Strong analytical skills
Excellent communication and presentation abilities
Keen attention to detail
Strong ability to manage multiple tasks efficiently in a fast-paced environment, especially under tight deadlines
Proficiency with analytics and ad-serving tools such as Google Analytics, Google Ad Manager, Adobe Analytics, Pressboard, IAS; experience with social media and video/audio platform metrics is a plus
Excellent organizational, time management, and communication skills
Self-starter who can take initiative and lead projects with minimal supervision
Bachelor’s degree preferred or equivalent related experience
Strong time-management skills and the ability to multitask
Adaptable and thrives in a fast-paced environment
Committed to client satisfaction
Strategic mindset, knowledge of ad tech tools, and the ability to drive renewals
Market knowledge across multiple sectors

Responsibilities

Executing custom content campaigns by tracking delivery
Creating insightful performance reports
Optimizing campaign performance for international clients and across global markets
Work closely with Campaign Operations, Planning & Strategy, Marketing, Sales, Creative Design, and other teams to ensure campaign success and client satisfaction
Collaborate with Sales and other strategic teams
Contribute to audience profiling and identifying first-party (1P) data insights to deliver data-driven stories that resonate with the audience
Identify the best-performing creative solutions
Collaborate with the Creative Operations team to develop new, innovative content strategies
Frequent communication with both internal teams and external clients

Skills

Key technologies and capabilities for this role

Google AnalyticsGoogle Ad ManagerAdobe AnalyticsPressboardIAScampaign analysisperformance marketingad techaudience profilingfirst-party dataonline advertising

Questions & Answers

Common questions about this position

Is this role remote or office-based?

The role is based in the London office and listed as #LI-Hybrid, indicating a hybrid work arrangement.

What skills and experience are required for this position?

Candidates need 2-4 years of experience in online advertising, campaign analysis, or performance marketing, proficiency with tools like Google Analytics, Google Ad Manager, Adobe Analytics, Pressboard, and IAS, plus strong analytical, communication, organizational, and time management skills.

What is the salary for the Senior Analyst, Performance Success role?

This information is not specified in the job description.

What is the work environment like at Dow Jones for this role?

The role involves working in a fast-paced environment, collaborating closely with teams like Campaign Operations, Planning & Strategy, Marketing, Sales, and Creative Design, with frequent communication with internal teams and external clients.

What makes a strong candidate for this Senior Analyst role?

Strong candidates are self-starters who can manage multiple tasks under tight deadlines, take initiative with minimal supervision, have a strategic mindset, ad tech knowledge, and market knowledge across sectors, with a Bachelor’s degree preferred.

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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