Senior Analyst, CRM and Customer Analytics

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Retail, Customer Relationship ManagementIndustries

Requirements

Candidates must possess a Bachelor's degree in Analytics, Mathematics, Engineering, Physics, Quantitative Economics, or a related field. A minimum of 4 years of data analysis experience using SQL, R, Python, or other advanced statistical techniques is required, along with 4+ years of reporting and dashboarding experience using Tableau, Power BI, or similar visualization software. Additionally, 2+ years of experience with CRM/database marketing and customer analytics, including loyalty and lifecycle concepts, is necessary, preferably within the hospitality, travel, retail, or consulting sectors. Strong communication skills, personal integrity, humility, teamwork, a sense of humor, passion for the restaurant industry, and a self-starter attitude with the ability to travel up to 25% are also essential.

Responsibilities

This role will manage the analysis and vision for multi-million-dollar loyalty and personalized customer marketing efforts, building capabilities to target guests with personalized communications and offers, and analyzing campaign performance. Responsibilities include analyzing campaign data to optimize and measure performance across all channels, owning the production and process improvement of loyalty program and CRM campaign reporting, and partnering with cross-functional stakeholders to execute campaigns aimed at optimizing customer loyalty and lifetime value. The analyst will also examine customer-level data to understand behavior and trends, providing strategic recommendations for promotional activity optimization and refinement.

Skills

SQL

Python

Data Analysis

Statistical Techniques

CRM

Customer Analytics

Campaign Analysis

Campaign Reporting

Customer Loyalty

Customer Lifetime Value

Personalized Marketing

Audience Targeting

Inspire

Provides renewable energy subscription services

About Inspire

Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.

Santa Monica, CaliforniaHeadquarters

2014Year Founded

$8MTotal Funding

SERIES_ACompany Stage

Energy, Consumer GoodsIndustries

51-200Employees

Benefits

Comprehensive health plans

401k matching

Training & development

Flexible PTO

Wellness days

Paid parental leave

Risks

Increased competition could erode Inspire's market share.

Potential changes in government subsidies may impact Inspire's pricing model.

Rising operational costs could force Inspire to increase subscription fees.

Differentiation

Inspire offers a flat rate subscription for 100% renewable energy.

Customers can switch to Inspire's service in less than two minutes.

Inspire is known for excellent customer service and clear communication.

Upsides

Growing consumer interest in sustainable living boosts demand for Inspire's services.

Advancements in battery storage enhance Inspire's renewable energy reliability.

Government incentives for renewable energy adoption make Inspire's model more appealing.

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